GIS · Intrinsic value
Is General Mills, Inc. (GIS) overvalued or undervalued?
As of Oct 19, 2026, TickerWorth's valuation lenses put General Mills, Inc. (GIS) at $24.87 – $92.56, too broad a range to say where the delayed market price of $33.13 sits in it, so we do not call it over- or undervalued. It is a model estimate, and every input behind it is sourced below.
Model by Miraaj Patel · generated from SEC filings and market data · Updated Oct 19, 2026 · How these pages are made
What is GIS worth?
- Fair-value range
- $24.87 – $92.56
- Market price
- $33.13
- Gap to fair value
- —
- Verdict
- Too wide to call
Reverse DCF: Today's price implies revenue growth of 3.3% a year for 5 years; our model assumes 1.6% a year on average over the same horizon.
What is GIS's TickerWorth Score?
A weaker business than most companies
Compared with Consumer Defensive companies in US
Its strongest point: trades below our estimate of what it's worth. Its weakest: growth is slow or negative.
- Value · 78 of 100
Cheaper than 78% of Consumer Defensive companies in US
- Price vs worth · 100 of 100
- Quality · 22 of 100
More profitable than 22% of Consumer Defensive companies in US
- Financial health · 17 of 100
Financially stronger than 17% of Consumer Defensive companies in US
- Growth · 5 of 100
Growing faster than 5% of Consumer Defensive companies in US
- Momentum · 1 of 100
Outperformed almost none of the Consumer Defensive companies in US over the past year
Confidence: Medium confidence · Scored
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Why GIS gets a range, not one number
At a recent price of $33.13, General Mills, Inc. (GIS) sits inside a range too wide to call either way: our valuation lenses put the business somewhere between $24.87 and $92.56 per share. They disagree too widely for us to state a single fair value. We publish the range rather than a midpoint because a number that precise would claim more than the methods can support. This is an educational model, not a price target or a recommendation.
Read the full reasoning
The valuation discounts General Mills, Inc.'s projected free cash flows at a weighted-average cost of capital (WACC) of 8.0%, with a long-run terminal growth rate of 2.5%. About 83% of the enterprise value comes from the terminal value — the portion beyond the explicit forecast window — which is typical for a stable, cash-generative business and a reminder that small changes in the discount rate or terminal growth assumption swing the intrinsic value meaningfully.
Running the DCF in reverse — solving for the growth the current price already assumes — the market is implying roughly 3.3% annual revenue growth for GIS. Our base case instead compounds to about 1.6% a year over the same forecast, so the market's implied growth is broadly in line with our base case. The reverse-DCF is a quick sanity check: it reframes 'is this stock cheap?' as 'do I believe the growth the price requires?' rather than arguing over a single point estimate of fair value.
Sensitivity matters more than any single number. Across a reasonable band of discount-rate assumptions, GIS's modeled DCF value ranges from about $9.82 to $66.02 per share. If that range still sits below today's price, the market is optimistic relative to the model across the whole band; if it brackets the price, the stock is roughly fairly valued on our assumptions. Use the interactive slider to see exactly where your own cost-of-capital view lands.
How to read this page: the DCF fair value is what General Mills, Inc. would be worth if its cash flows grow as modeled and are discounted at the stated WACC. The assumptions table shows every input and its source; the reverse-DCF shows what the market believes; the sensitivity band shows how fragile the answer is. None of this is investment advice — it is a transparent, auditable framework for forming your own view of GIS's intrinsic value. Figures update as new filings and prices come in.
Every input behind GIS's DCF
| Input | Value |
|---|---|
| Base-year revenueGENERAL MILLS, INC. FY2026 10-K (accession 0001628280-26-046466): us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax, FY2026 full year. | $18,424,600,000 |
| Base EBIT marginGENERAL MILLS, INC. FY2026 10-K (accession 0001628280-26-046466): us-gaap:OperatingIncomeLoss 885,800,000 / revenue 18,424,600,000 = 4.81%, FY2026. | 4.8% |
| Forecast revenue growthESTIMATEAssumption — TickerWorth's 5-year explicit forecast | -1% → 0% → 2% → 3% → 4% |
| Risk-free rateLive feed — US 10-year Treasury yield (^TNX) | 5.1% |
| BetaLive feed — yfinance, 5-year monthly beta vs the S&P 500 (clamped to 0.4–2.5) | 1.00 |
| Terminal growthESTIMATEAssumption — TickerWorth house default 2.5%, held below WACC | 2.5% |
| Diluted sharesGENERAL MILLS, INC. FY2026 10-K (accession 0001628280-26-046466): WeightedAverageNumberOfDilutedSharesOutstanding = 537,700,000 shares, FY2026. | 538M |
| Market priceBackup price feed · as of 2026-10-19 13:16 UTC | $33.13 |
Change GIS's assumptions
The discount-rate dial and the editable model
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What does General Mills, Inc. do?
What does it do?
General Mills, Inc. manufactures and markets branded consumer food in the United States and internationally. It operates in the Packaged Foods industry (Consumer Defensive sector), headquartered in United States. The company employs roughly 30,000 people.
How does it make money?
The business turns $18.3B in annual revenue into profit. Out of every $100 of sales, about $15 is left as operating profit (operating margin of 15.2%), after a 34% gross margin on the products/services it sells. After all costs, taxes and interest, -4.9% of revenue becomes bottom-line net profit.
Is it financially healthy?
Financially it looks stretched: carries moderate debt (1.8× equity), may struggle to cover its short-term bills (0.7× current ratio), and is currently lossmaking.
Who at GIS filed insider trades?
| Date | Insider | Relationship | What happened | Value | Filing |
|---|---|---|---|---|---|
| Sharma Pankaj MN | Segment President | Open-market sale | $197,191.65 | Form 4 for Sharma Pankaj MN (opens sec.gov in a new tab) | |
| SPRUNK ERIC D | Director | Grant / award | — | Form 4 for SPRUNK ERIC D (opens sec.gov in a new tab) | |
| Bottarini Joan | Director | Grant / award | — | Form 4 for Bottarini Joan (opens sec.gov in a new tab) | |
| MORIKIS JOHN G | Director | Grant / award | — | Form 4 for MORIKIS JOHN G (opens sec.gov in a new tab) | |
| Uribe Jorge A. | Director | Grant / award | — | Form 4 for Uribe Jorge A. (opens sec.gov in a new tab) | |
| Uribe Jorge A. | Director | Shares withheld (tax) | $18,939.20 | Form 4 for Uribe Jorge A. (opens sec.gov in a new tab) |
A disclosure, not a signal to trade. Source: SEC EDGAR (Form 4). Older filings and the 90-day buying-and-selling read are part of Pro. See plans
Common questions
What is GIS's intrinsic value?
TickerWorth's valuation lenses put General Mills, Inc. (GIS) between $24.87 and $92.56 per share, versus a market price of $33.13. They disagree too widely for us to state a single fair value, so we publish the range.
Is GIS overvalued or undervalued?
At $33.13 the price sits inside a range too wide to call either way. We don't call GIS overvalued or undervalued from a range this wide. This is an educational estimate, not advice.
What discount rate is used for GIS?
A WACC of 8.0% and a terminal growth rate of 2.5%.
Is General Mills stock undervalued?
TickerWorth's fair-value range for General Mills, Inc. (GIS) is $24.87 – $92.56 against a market price of $33.13. Too wide to call. We publish a range here, not one number, so we do not call it over- or undervalued. This is a model estimate, not investment advice.
General Mills (GIS) DCF valuation and fair value
Our fair-value range for General Mills, Inc. (GIS) is $24.87 – $92.56, built on a 8.0% discount rate (WACC) and 2.5% terminal growth. It blends our discounted-cash-flow model with other valuation lenses. Every assumption is listed on this page with its source.
What growth is priced into General Mills stock?
Today's price implies revenue growth of 3.3% a year for 5 years; our model assumes 1.6% a year on average over the same horizon. This is a reverse DCF: it holds our cash-flow model's other inputs and solves for the revenue growth that makes the model equal today's price of $33.13. A model estimate, not investment advice.
General Mills (GIS) insider trading
The most recent insider filing (SEC Form 4) for General Mills, Inc. (GIS): Sharma Pankaj MN, Segment President, open-market sale on 2026-10-01. The latest filings are listed on this page. A disclosure, not a signal to trade.
Other ways into the coverage
Not investment advice. TickerWorth Score is a model output.
Educational tool. Every output reflects the assumptions shown — not a prediction and not investment advice. TickerWorth is not a licensed investment adviser, and these figures are estimates from public filings and market data that can be wrong.