GPRO · available-data snapshot
GoPro, Inc. (GPRO): Available-Data Snapshot
TickerWorth does not publish a DCF fair value for GoPro, Inc. (GPRO); the reason is set out below. What its filings and market data do show is below. The snapshot also sets out its trading multiples against 5 peers. Snapshot as of Oct 19, 2026.
Model by Miraaj Patel · generated from public market data · Updated Oct 19, 2026 · How these pages are made
Why is there no fair value for GPRO?
We do not publish a fair value for GoPro, Inc.. What we can say from its filings and market data is below.
What is GPRO's TickerWorth Score?
A weaker business than almost every company
Compared with Technology companies in US
Its strongest point: looks cheap on the numbers. Its weakest: profitability is weak.
- Value · 92 of 100
Cheaper than 92% of Technology companies in US
- Price vs worth · — of 100
- Quality · 7 of 100
More profitable than 7% of Technology companies in US
- Financial health · 12 of 100
Financially stronger than 12% of Technology companies in US
- Growth · 0 of 100
Growing faster than almost none of the Technology companies in US
- Momentum · 19 of 100
Outperformed 19% of Technology companies in US over the past year
Confidence: Low confidence · Scored
Get the Undervalued Company of the Week.
- Price
- $1.08
- Market cap
- $222,
864, 880 - 52-week high
- $2.73
- 52-week low
- $0.57
- Currency
- USD
- Exchange
- NasdaqGS
Snapshot of Oct 19, 2026, quote time not published · Prices are delayed.
What we can say
We don't publish a discounted-cash-flow fair value for GoPro, Inc. (GPRO) because the free data sources we rely on don't expose the multi-year financials a DCF needs — common for small or thinly-covered listings. Rather than invent numbers, this page shows an honest snapshot of what the public data does support: the current price and size, any relative valuation multiples that exist, a book-value view, and a price-based read. Treat it as a descriptive starting point, not a valuation and not investment advice.
Read the full reasoning
On the numbers we do have, GPRO trades at a recent price of $1.08, a market capitalisation of about $222,864,880, sitting 24% of the way up its 52-week range ($0.57–$2.73), on the NasdaqGS.
The standard alternative to a DCF is relative valuation — comparing GPRO's trading multiples against a sector benchmark. Here that gives P/S of 0.4× (cheaper than the peer median of 11.8×). A cheaper multiple than peers can flag a discount or a market that expects weaker growth; it is a comparison, not a recommendation.
Finally, a price-based read — explicitly not a valuation. GPRO is in a mixed trend, trading -60.4% from its 52-week high. Over the past year the stock is -50.9%. Moving-average trend and 52-week position describe where the stock has traded; they say nothing about what it is worth.
GPRO vs peers
Sector benchmark (bellwethers, not direct competitors).
| Multiple | GPRO | Peer median | Read |
|---|---|---|---|
| P/S | 0.4× | 11.8× | cheaper than |
What does GoPro, Inc. do?
What does it do?
GoPro, Inc. provides cameras, mountable and wearable accessories, and subscription and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. It operates in the Consumer Electronics industry (Technology sector), headquartered in United States. The company employs roughly 636 people.
How does it make money?
The business turns $569M in annual revenue into profit. Out of every $100 of sales, about $0 is left as operating profit (operating margin of -34.5%), after a 28% gross margin on the products/services it sells. After all costs, taxes and interest, -28.5% of revenue becomes bottom-line net profit.
Is it financially healthy?
Financially it looks stretched: may struggle to cover its short-term bills (0.6× current ratio), and is currently lossmaking.
Who at GPRO filed insider trades?
| Date | Insider | Relationship | What happened | Value | Filing |
|---|---|---|---|---|---|
| Stephen Jason Christopher | SVP, General Counsel | Shares withheld (tax) | $809.03 | Form 4 for Stephen Jason Christopher (opens sec.gov in a new tab) | |
| Tratt Brian Robert | SVP, Chief Financial Officer | Shares withheld (tax) | $1,763.66 | Form 4 for Tratt Brian Robert (opens sec.gov in a new tab) | |
| Lafrades Charles | Chief Accounting Officer | Shares withheld (tax) | $1,777.78 | Form 4 for Lafrades Charles (opens sec.gov in a new tab) | |
| DENNISON MICHAEL C. | Director | Grant / award | — | Form 4 for DENNISON MICHAEL C. (opens sec.gov in a new tab) | |
| Kahng Shaz | Director | Grant / award | — | Form 4 for Kahng Shaz (opens sec.gov in a new tab) | |
| LOPEZ MIGUEL A | Director | Grant / award | — | Form 4 for LOPEZ MIGUEL A (opens sec.gov in a new tab) |
A disclosure, not a signal to trade. Source: SEC EDGAR (Form 4). Older filings and the 90-day buying-and-selling read are part of Pro. See plans
Companies we do put a number on
Not investment advice. TickerWorth Score is a model output.
A descriptive, available-data snapshot and relative comparison — NOT a DCF, NOT a price target, and NOT investment advice. TickerWorth is not a licensed investment adviser, and these figures are estimates from public market data that can be wrong, stale or incomplete.