What our model says CL and PEP are worth

This page compares TickerWorth's fair-value estimate for Colgate-Palmolive Company (CL) and PepsiCo, Inc. (PEP) side by side — a discounted-cash-flow (DCF) model cross-checked against peer multiples and asset value. On our fair-value estimate, PEP looks the more undervalued of the two — it trades about +23.3% from its fair value, versus -9.4% for CL. These are model estimates — educational, not price targets or recommendations, and the model can be wrong. The point of a head-to-head is less the exact numbers than the questions they raise: which business the market is pricing more optimistically, and whether that optimism is justified by the growth each would need to deliver.

CL trades at $94.11 against a fair value of $85.29 (10% above fair value), while PEP trades at $131.49 against a fair value of $162.18 (19% below fair value). A larger gap below fair value means the market is more skeptical of that business's future cash flows than our model is.

The assumptions differ under the hood. CL is discounted at a weighted-average cost of capital (WACC) of 6.9% with a terminal growth rate of 2.5%; PEP at a WACC of 6.9% and terminal growth of 2.5%. A higher discount rate lowers today's value of future cash flows, so a cheaper-looking multiple can simply reflect higher perceived risk. When two companies screen differently on our DCF, the discount rate and the growth path are usually where the disagreement lives.

How to use this comparison: treat each fair value as what the business would be worth on our lenses — the DCF lens is what the business is worth if its cash flows grow as modeled and are discounted at the stated WACC. Open either company's full page to see every assumption and its source, run the reverse-DCF to see the growth the current price already implies, and read the sensitivity band to see how far each fair value moves with the discount rate — setting the discount rate yourself is a Pro tool. None of this is investment advice — it is a transparent, auditable way to frame CL versus PEP on intrinsic value.