AVY · Intrinsic value
Is Avery Dennison Corporation (AVY) overvalued or undervalued?
Avery Dennison Corporation (AVY) trades at the delayed market price of $175.36 a share. That price already implies revenue growth of 1.2% a year for 5 years. TickerWorth's fair value is $193.71 a share (priced within our range of $69.91 – $260.17). We do not call it over- or undervalued from inside our range.
Model by Miraaj Patel · generated from market data · Updated Oct 19, 2026 · How these pages are made
Is AVY fairly valued?
- Fair value
- $193.71
- Market price
- $175.36
- Upside to fair value
- +10.5%
- Verdict
- Priced within our range of $69.91 – $260.17
Reverse DCF: Today's price implies revenue growth of 1.2% a year for 5 years; our model assumes 7.4% a year on average over the same horizon.
What is AVY's TickerWorth Score?
Middle of the pack — real strengths and real weaknesses
Compared with Consumer Cyclical companies in US
Its strongest point: recent price trend has been strong. Its weakest: balance sheet looks stretched.
- Value · 55 of 100
Cheaper than 55% of Consumer Cyclical companies in US
- Price vs worth · 58 of 100
- Quality · 53 of 100
More profitable than 53% of Consumer Cyclical companies in US
- Financial health · 35 of 100
Financially stronger than 35% of Consumer Cyclical companies in US
- Growth · 54 of 100
Growing faster than 54% of Consumer Cyclical companies in US
- Momentum · 81 of 100
Outperformed 81% of Consumer Cyclical companies in US over the past year
Confidence: Medium confidence · Scored
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AVY DCF valuation, input by input
TickerWorth's fair value for Avery Dennison Corporation (AVY) is $193.71 a share, against the delayed market price of $175.36 (priced within our range of $69.91 – $260.17). We do not call it over- or undervalued from inside our range. It is a model estimate, and every input behind it is sourced below. This is an educational model, not a price target or a recommendation.
Read the full reasoning
One of the lenses behind that blended figure is a discounted-cash-flow model, which on its own values AVY at about $237.89 per share. The rest of this page walks through that DCF — its assumptions, reverse-DCF and discount-rate sensitivity — because it is the auditable anchor of the blend.
The valuation discounts Avery Dennison Corporation's projected free cash flows at a weighted-average cost of capital (WACC) of 8.4%, with a long-run terminal growth rate of 2.5%. About 77% of the enterprise value comes from the terminal value — the portion beyond the explicit forecast window — which is typical for a stable, cash-generative business and a reminder that small changes in the discount rate or terminal growth assumption swing the intrinsic value meaningfully.
Running the DCF in reverse — solving for the growth the current price already assumes — the market is implying roughly 1.2% annual revenue growth for AVY. Our base case instead compounds to about 7.4% a year over the same forecast, so the market is pricing in slower growth than our base case. The reverse-DCF is a quick sanity check: it reframes 'is this stock cheap?' as 'do I believe the growth the price requires?' rather than arguing over a single point estimate of fair value.
Sensitivity matters more than any single number. Across a reasonable band of discount-rate assumptions, AVY's modeled DCF value ranges from about $158.88 to $433.31 per share. If that range still sits below today's price, the market is optimistic relative to the model across the whole band; if it brackets the price, the stock is roughly fairly valued on our assumptions. Use the interactive slider to see exactly where your own cost-of-capital view lands.
How to read this page: the DCF fair value is what Avery Dennison Corporation would be worth if its cash flows grow as modeled and are discounted at the stated WACC. The assumptions table shows every input and its source; the reverse-DCF shows what the market believes; the sensitivity band shows how fragile the answer is. None of this is investment advice — it is a transparent, auditable framework for forming your own view of AVY's intrinsic value. Figures update as new filings and prices come in.
Every input behind AVY's DCF
| Input | Value |
|---|---|
| Base-year revenueLive feed — totalRevenue (TTM) | $9,248,100,000 |
| Base EBIT marginComputed — trailing operatingMargins, held roughly flat | 13.6% |
| Forecast revenue growthESTIMATEAssumption — TickerWorth's 5-year explicit forecast | 11% → 9% → 7% → 6% → 4% |
| Risk-free rateLive feed — US 10-year Treasury yield (^TNX) | 5.3% |
| BetaLive feed — yfinance, 5-year monthly beta vs the S&P 500 (clamped to 0.4–2.5) | 0.81 |
| Terminal growthESTIMATEAssumption — TickerWorth house default 2.5%, held below WACC | 2.5% |
| Diluted sharesLive feed — sharesOutstanding | 76M |
| Market priceLast known price · as of 2026-10-19 21:42 UTC | $175.36 |
Change AVY's assumptions
The discount-rate dial and the editable model
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What does Avery Dennison Corporation do?
What does it do?
Avery Dennison Corporation operates as a materials science and digital identification solutions company in the North America, Europe, the Middle East, North Africa, Asia, and Latin America. It offers pressure-sensitive label materials, which consist of papers, plastic films, and metal foils; performance tapes products, including mechanical fasteners, which are precision-extruded and injection-molded plastic devices; and other pressure-sensitive adhesive-based materials and converted products under the Fasson, JAC, and Avery Dennison brands. It operates in the Packaging & Containers industry (Consumer Cyclical sector), headquartered in United States. The company employs roughly 35,000 people.
How does it make money?
The business turns $8.9B in annual revenue into profit. Out of every $100 of sales, about $14 is left as operating profit (operating margin of 13.6%), after a 29% gross margin on the products/services it sells. After all costs, taxes and interest, 7.6% of revenue becomes bottom-line net profit.
Is it financially healthy?
Financially it looks stretched: carries moderate debt (1.6× equity), can just cover its short-term bills (1.1× current ratio), and is currently profitable.
Who at AVY filed insider trades?
| Date | Insider | Relationship | What happened | Value | Filing |
|---|---|---|---|---|---|
| Colisto Nicholas | SVP & CIO | Open-market sale | $663,264.42 | Form 4 for Colisto Nicholas (opens sec.gov in a new tab) | |
| Butier Mitchell R | Director | Code I | $390,886.76 | Form 4 for Butier Mitchell R (opens sec.gov in a new tab) | |
| Butier Mitchell R | Director | Code I | $393,246.10 | Form 4 for Butier Mitchell R (opens sec.gov in a new tab) | |
| Walker Ignacio J | SVP and Chief Legal Officer | Open-market sale | $298,944.62 | Form 4 for Walker Ignacio J (opens sec.gov in a new tab) | |
| Flitman David E | Director | Option exercise | $119,424.15 | Form 4 for Flitman David E (opens sec.gov in a new tab) | |
| Alford Bradley A | Director | Option exercise | $178,278.87 | Form 4 for Alford Bradley A (opens sec.gov in a new tab) |
A disclosure, not a signal to trade. Source: SEC EDGAR (Form 4). Older filings and the 90-day buying-and-selling read are part of Pro. See plans
Common questions
What is AVY's intrinsic value?
TickerWorth's blended fair value for Avery Dennison Corporation (AVY) is $193.71 per share, versus a market price of $175.36 (priced within our range of $69.91 – $260.17).
Is AVY overvalued or undervalued?
Priced within our range of $69.91 – $260.17 at $175.36. We don't call AVY overvalued or undervalued from a range. This is an educational estimate, not advice.
What discount rate is used for AVY?
A WACC of 8.4% and a terminal growth rate of 2.5%.
Is Avery Dennison stock undervalued?
TickerWorth's fair value for Avery Dennison Corporation (AVY) is $193.71 against a market price of $175.36. Our read: Priced within our range of $69.91 – $260.17. This is a model estimate, not investment advice.
Avery Dennison (AVY) DCF valuation and fair value
Our fair value for Avery Dennison Corporation (AVY) is $193.71, built on a 8.4% discount rate (WACC) and 2.5% terminal growth. It blends our discounted-cash-flow model with other valuation lenses. Every assumption is listed on this page with its source.
What growth is priced into Avery Dennison stock?
Today's price implies revenue growth of 1.2% a year for 5 years; our model assumes 7.4% a year on average over the same horizon. This is a reverse DCF: it holds our cash-flow model's other inputs and solves for the revenue growth that makes the model equal today's price of $175.36. A model estimate, not investment advice.
Avery Dennison (AVY) insider trading
The most recent insider filing (SEC Form 4) for Avery Dennison Corporation (AVY): Colisto Nicholas, SVP & CIO, open-market sale on 2026-09-15. The latest filings are listed on this page. A disclosure, not a signal to trade.
Not investment advice. TickerWorth Score is a model output.
Educational tool. Every output reflects the assumptions shown — not a prediction and not investment advice. TickerWorth is not a licensed investment adviser, and these figures are estimates from public filings and market data that can be wrong.