BF-B · Intrinsic value
Is Brown-Forman Corporation (BF-B) overvalued or undervalued?
Brown-Forman Corporation (BF-B) trades at the delayed market price of $28.22 a share. That price already implies revenue growth of −3.8% a year for 5 years. TickerWorth's fair value is $33.43 a share (priced within our range of $13.47 – $45.44). We do not call it over- or undervalued from inside our range.
Model by Miraaj Patel · generated from SEC filings and market data · Updated Oct 20, 2026 · How these pages are made
Is BF-B fairly valued?
- Fair value
- $33.43
- Market price
- $28.22
- Upside to fair value
- +18.5%
- Verdict
- Priced within our range of $13.47 – $45.44
Reverse DCF: Today's price implies revenue growth of −3.8% a year for 5 years; our model assumes 2.2% a year on average over the same horizon.
What is BF-B's TickerWorth Score?
Scores higher than most companies we compare it with
Compared with Consumer Defensive companies in US
Its strongest point: a profitable, high-quality business. Its weakest: growth is slow or negative.
- Value · 53 of 100
Cheaper than 53% of Consumer Defensive companies in US
- Price vs worth · 62 of 100
- Quality · 77 of 100
More profitable than 77% of Consumer Defensive companies in US
- Financial health · 71 of 100
Financially stronger than 71% of Consumer Defensive companies in US
- Growth · 31 of 100
Growing faster than 31% of Consumer Defensive companies in US
- Momentum · 65 of 100
Outperformed 65% of Consumer Defensive companies in US over the past year
Confidence: High confidence · Scored
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BF-B DCF valuation, input by input
TickerWorth's fair value for Brown-Forman Corporation (BF-B) is $33.43 a share, against the delayed market price of $28.22 (priced within our range of $13.47 – $45.44). We do not call it over- or undervalued from inside our range. It is a model estimate, and every input behind it is sourced below. This is an educational model, not a price target or a recommendation.
Read the full reasoning
One of the lenses behind that blended figure is a discounted-cash-flow model, which on its own values BF-B at about $38.25 per share. The rest of this page walks through that DCF — its assumptions, reverse-DCF and discount-rate sensitivity — because it is the auditable anchor of the blend.
The valuation discounts Brown-Forman Corporation's projected free cash flows at a weighted-average cost of capital (WACC) of 6.9%, with a long-run terminal growth rate of 2.5%. About 82% of the enterprise value comes from the terminal value — the portion beyond the explicit forecast window — which is typical for a stable, cash-generative business and a reminder that small changes in the discount rate or terminal growth assumption swing the intrinsic value meaningfully.
Running the DCF in reverse — solving for the growth the current price already assumes — the market is implying roughly -3.8% annual revenue growth for BF-B. Our base case instead compounds to about 2.2% a year over the same forecast, so the market is pricing in slower growth than our base case. The reverse-DCF is a quick sanity check: it reframes 'is this stock cheap?' as 'do I believe the growth the price requires?' rather than arguing over a single point estimate of fair value.
Sensitivity matters more than any single number. Across a reasonable band of discount-rate assumptions, BF-B's modeled DCF value ranges from about $23.38 to $93.09 per share. If that range still sits below today's price, the market is optimistic relative to the model across the whole band; if it brackets the price, the stock is roughly fairly valued on our assumptions. Use the interactive slider to see exactly where your own cost-of-capital view lands.
How to read this page: the DCF fair value is what Brown-Forman Corporation would be worth if its cash flows grow as modeled and are discounted at the stated WACC. The assumptions table shows every input and its source; the reverse-DCF shows what the market believes; the sensitivity band shows how fragile the answer is. None of this is investment advice — it is a transparent, auditable framework for forming your own view of BF-B's intrinsic value. Figures update as new filings and prices come in.
Every input behind BF-B's DCF
| Input | Value |
|---|---|
| Base-year revenueBROWN FORMAN CORP FY2026 10-K (accession 0000014693-26-000024): us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax, FY2026 full year. | $3,928,000,000 |
| Base EBIT marginBROWN FORMAN CORP FY2026 10-K (accession 0000014693-26-000024): us-gaap:OperatingIncomeLoss 1,001,000,000 / revenue 3,928,000,000 = 25.48%, FY2026. | 25.5% |
| Forecast revenue growthESTIMATEAssumption — TickerWorth's 5-year explicit forecast | 1% → 1% → 2% → 3% → 4% |
| Risk-free rateLive feed — US 10-year Treasury yield (^TNX) | 5.2% |
| BetaLive feed — yfinance, 5-year monthly beta vs the S&P 500 (clamped to 0.4–2.5) | 0.40 |
| Terminal growthESTIMATEAssumption — TickerWorth house default 2.5%, held below WACC | 2.5% |
| Diluted sharesBROWN FORMAN CORP FY2026 10-K (accession 0000014693-26-000024): WeightedAverageNumberOfDilutedSharesOutstanding = 466,733,000 shares, FY2026. | 467M |
| Market priceLast known price · as of 2026-10-20 15:00 UTC | $28.22 |
Change BF-B's assumptions
The discount-rate dial and the editable model
ProChange growth, margin and WACC yourself — Pro (7-day free trial, card required).
What does Brown-Forman Corporation do?
What does it do?
Brown-Forman Corporation, together with its subsidiaries, manufactures, distills, bottles, imports, exports, markets, and sells a variety of alcohol beverages. The company provides spirits, wines, whiskey spirits, whiskey-based flavored liqueurs, ready-to-drink cocktails, ready-to-pour products, vodkas, tequilas, gin, brandy, rum, bourbons, and liqueurs. It operates in the Beverages - Wineries & Distilleries industry (Consumer Defensive sector), headquartered in United States. The company employs roughly 4,900 people.
How does it make money?
The business turns $3.9B in annual revenue into profit. Out of every $100 of sales, about $28 is left as operating profit (operating margin of 27.6%), after a 61% gross margin on the products/services it sells. After all costs, taxes and interest, 18.4% of revenue becomes bottom-line net profit.
Is it financially healthy?
Financially it looks mixed: carries modest debt (0.6× equity), comfortably covers its short-term bills (3.3× current ratio), and is currently profitable.
Who at BF-B filed insider trades?
| Date | Insider | Relationship | What happened | Value | Filing |
|---|---|---|---|---|---|
| Masick Michael Andrew | EVP/Pres., Americas | Grant / award | — | Form 4 for Masick Michael Andrew (opens sec.gov in a new tab) | |
| Masick Michael Andrew | EVP/Pres., Americas | Shares withheld (tax) | $7,159.44 | Form 4 for Masick Michael Andrew (opens sec.gov in a new tab) | |
| Carr Michael E Jr | EVP, General Counsel,Secretary | Grant / award | — | Form 4 for Carr Michael E Jr (opens sec.gov in a new tab) | |
| Carr Michael E Jr | EVP, General Counsel,Secretary | Shares withheld (tax) | $6,355.30 | Form 4 for Carr Michael E Jr (opens sec.gov in a new tab) | |
| Graven Christina M | EVP, Chief Strategy | Grant / award | — | Form 4 for Graven Christina M (opens sec.gov in a new tab) | |
| Graven Christina M | EVP, Chief Strategy | Shares withheld (tax) | $15,745.58 | Form 4 for Graven Christina M (opens sec.gov in a new tab) |
A disclosure, not a signal to trade. Source: SEC EDGAR (Form 4). Older filings and the 90-day buying-and-selling read are part of Pro. See plans
Common questions
What is BF-B's intrinsic value?
TickerWorth's blended fair value for Brown-Forman Corporation (BF-B) is $33.43 per share, versus a market price of $28.22 (priced within our range of $13.47 – $45.44).
Is BF-B overvalued or undervalued?
Priced within our range of $13.47 – $45.44 at $28.22. We don't call BF-B overvalued or undervalued from a range. This is an educational estimate, not advice.
What discount rate is used for BF-B?
A WACC of 6.9% and a terminal growth rate of 2.5%.
Is Brown-Forman stock undervalued?
TickerWorth's fair value for Brown-Forman Corporation (BF-B) is $33.43 against a market price of $28.22. Our read: Priced within our range of $13.47 – $45.44. This is a model estimate, not investment advice.
Brown-Forman (BF-B) DCF valuation and fair value
Our fair value for Brown-Forman Corporation (BF-B) is $33.43, built on a 6.9% discount rate (WACC) and 2.5% terminal growth. It blends our discounted-cash-flow model with other valuation lenses. Every assumption is listed on this page with its source.
What growth is priced into Brown-Forman stock?
Today's price implies revenue growth of −3.8% a year for 5 years; our model assumes 2.2% a year on average over the same horizon. This is a reverse DCF: it holds our cash-flow model's other inputs and solves for the revenue growth that makes the model equal today's price of $28.22. A model estimate, not investment advice.
Brown-Forman (BF-B) insider trading
The most recent insider filing (SEC Form 4) for Brown-Forman Corporation (BF-B): Masick Michael Andrew, EVP/Pres., Americas, grant / award on 2026-05-27. The latest filings are listed on this page. A disclosure, not a signal to trade.
Not investment advice. TickerWorth Score is a model output.
Educational tool. Every output reflects the assumptions shown — not a prediction and not investment advice. TickerWorth is not a licensed investment adviser, and these figures are estimates from public filings and market data that can be wrong.