COCO · Intrinsic value
Is The Vita Coco Company, Inc. (COCO) overvalued or undervalued?
As of Oct 19, 2026, TickerWorth's valuation lenses put The Vita Coco Company, Inc. (COCO) at $18.29 – $58.82, too broad a range to say where the delayed market price of $58.31 sits in it, so we do not call it over- or undervalued. It is a model estimate, and every input behind it is sourced below.
Model by Miraaj Patel · generated from SEC filings and market data · Updated Oct 19, 2026 · How these pages are made
What is COCO worth?
- Fair-value range
- $18.29 – $58.82
- Market price
- $58.31
- Gap to fair value
- —
- Verdict
- Too wide to call
Reverse DCF: Today's price implies revenue growth of more than 25%/yr. Above about 25% a year the reverse-DCF stops being informative. It solves for revenue growth alone — holding margins, capital intensity and the forecast horizon fixed — so a price well above our cash-flow model's value has nowhere to go but growth, and the solver returns a rate the model can't reconcile. Read it as "the price implies growth we can't justify", not as a forecast.
What is COCO's TickerWorth Score?
Middle of the pack — real strengths and real weaknesses
Compared with Consumer Defensive companies in US
Its strongest point: a profitable, high-quality business. Its weakest: looks expensive on the numbers.
- Value · 22 of 100
Cheaper than 22% of Consumer Defensive companies in US
- Price vs worth · 22 of 100
- Quality · 74 of 100
More profitable than 74% of Consumer Defensive companies in US
- Financial health · 78 of 100
Financially stronger than 78% of Consumer Defensive companies in US
- Growth · 78 of 100
Growing faster than 78% of Consumer Defensive companies in US
- Momentum · 42 of 100
Outperformed 42% of Consumer Defensive companies in US over the past year
Confidence: Medium confidence · Scored
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Why COCO gets a range, not one number
At a recent price of $58.30, The Vita Coco Company, Inc. (COCO) sits inside a range too wide to call either way: our valuation lenses put the business somewhere between $18.29 and $58.82 per share. They disagree too widely for us to state a single fair value. We publish the range rather than a midpoint because a number that precise would claim more than the methods can support. This is an educational model, not a price target or a recommendation.
Read the full reasoning
The valuation discounts The Vita Coco Company, Inc.'s projected free cash flows at a weighted-average cost of capital (WACC) of 8.7%, with a long-run terminal growth rate of 2.5%. About 76% of the enterprise value comes from the terminal value — the portion beyond the explicit forecast window — which is typical for a stable, cash-generative business and a reminder that small changes in the discount rate or terminal growth assumption swing the intrinsic value meaningfully.
Running the DCF in reverse — solving for the growth the current price already assumes — COCO would need sustained revenue growth of more than 25%/yr to justify today's price, against about 12.3% a year compounded in our base case. We don't quote a precise figure here, because past about 25% a year the reverse-DCF stops being informative: it solves for revenue growth alone, holding margins, capital intensity and the forecast horizon fixed, so a price well above our fair value has nowhere to go but growth. The honest reading is that the price implies growth this model can't reconcile — not that we forecast it.
Sensitivity matters more than any single number. Across a reasonable band of discount-rate assumptions, COCO's modeled DCF value ranges from about $22.94 to $45.32 per share. If that range still sits below today's price, the market is optimistic relative to the model across the whole band; if it brackets the price, the stock is roughly fairly valued on our assumptions. Use the interactive slider to see exactly where your own cost-of-capital view lands.
How to read this page: the DCF fair value is what The Vita Coco Company, Inc. would be worth if its cash flows grow as modeled and are discounted at the stated WACC. The assumptions table shows every input and its source; the reverse-DCF shows what the market believes; the sensitivity band shows how fragile the answer is. None of this is investment advice — it is a transparent, auditable framework for forming your own view of COCO's intrinsic value. Figures update as new filings and prices come in.
Every input behind COCO's DCF
| Input | Value |
|---|---|
| Base-year revenueThe Vita Coco Company, Inc. FY2025 10-K (accession 0001482981-26-000022): us-gaap:RevenueFromContractWithCustomerIncludingAssessedTax, FY2025 full year. | $609,780,000 |
| Base EBIT marginThe Vita Coco Company, Inc. FY2025 10-K (accession 0001482981-26-000022): us-gaap:OperatingIncomeLoss 82,532,000 / revenue 609,780,000 = 13.53%, FY2025. | 13.5% |
| Forecast revenue growthESTIMATEAssumption — TickerWorth's 5-year explicit forecast | 21% → 17% → 12% → 8% → 4% |
| Risk-free rateLive feed — US 10-year Treasury yield (^TNX) | 5.2% |
| BetaLive feed — yfinance, 5-year monthly beta vs the S&P 500 (clamped to 0.4–2.5) | 0.75 |
| Terminal growthESTIMATEAssumption — TickerWorth house default 2.5%, held below WACC | 2.5% |
| Diluted sharesThe Vita Coco Company, Inc. FY2025 10-K (accession 0001482981-26-000022): WeightedAverageNumberOfDilutedSharesOutstanding = 59,967,691 shares, FY2025. | 60M |
| Market priceBackup price feed · as of 2026-10-19 13:53 UTC | $58.30 |
Change COCO's assumptions
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What does The Vita Coco Company, Inc. do?
What does it do?
The Vita Coco Company, Inc. develops, manufactures, markets, and distributes coconut water products under the Vita Coco brand name in the United States, Canada, Europe, the Middle East, Africa, and the Asia Pacific. It operates in the Beverages - Non-Alcoholic industry (Consumer Defensive sector), headquartered in United States. The company employs roughly 336 people.
How does it make money?
The business turns $706M in annual revenue into profit. Out of every $100 of sales, about $29 is left as operating profit (operating margin of 29.2%), after a 41% gross margin on the products/services it sells. After all costs, taxes and interest, 15.5% of revenue becomes bottom-line net profit.
Is it financially healthy?
Financially it looks mixed: carries heavy debt (3.5× equity), comfortably covers its short-term bills (3.4× current ratio), and is currently profitable.
COCO insider trading
We have no recent SEC Form 4 insider filings on file for The Vita Coco Company, Inc.. Form 4 covers US-listed companies only.
Common questions
What is COCO's intrinsic value?
TickerWorth's valuation lenses put The Vita Coco Company, Inc. (COCO) between $18.29 and $58.82 per share, versus a market price of $58.30. They disagree too widely for us to state a single fair value, so we publish the range.
Is COCO overvalued or undervalued?
At $58.30 the price sits inside a range too wide to call either way. We don't call COCO overvalued or undervalued from a range this wide. This is an educational estimate, not advice.
What discount rate is used for COCO?
A WACC of 8.7% and a terminal growth rate of 2.5%.
Is The Vita Coco stock undervalued?
TickerWorth's fair-value range for The Vita Coco Company, Inc. (COCO) is $18.29 – $58.82 against a market price of $58.31. Too wide to call. We publish a range here, not one number, so we do not call it over- or undervalued. This is a model estimate, not investment advice.
The Vita Coco (COCO) DCF valuation and fair value
Our fair-value range for The Vita Coco Company, Inc. (COCO) is $18.29 – $58.82, built on a 8.7% discount rate (WACC) and 2.5% terminal growth. It blends our discounted-cash-flow model with other valuation lenses. Every assumption is listed on this page with its source.
What growth is priced into The Vita Coco stock?
Today's price implies revenue growth of more than 25%/yr. Above about 25% a year the reverse-DCF stops being informative. It solves for revenue growth alone — holding margins, capital intensity and the forecast horizon fixed — so a price well above our cash-flow model's value has nowhere to go but growth, and the solver returns a rate the model can't reconcile. Read it as "the price implies growth we can't justify", not as a forecast. This is a reverse DCF: it holds our cash-flow model's other inputs and solves for the revenue growth that makes the model equal today's price of $58.31. A model estimate, not investment advice.
The Vita Coco (COCO) insider trading
We have no recent SEC Form 4 insider filings on file for The Vita Coco Company, Inc. (COCO). Form 4 covers US-listed companies only.
Other ways into the coverage
Not investment advice. TickerWorth Score is a model output.
Educational tool. Every output reflects the assumptions shown — not a prediction and not investment advice. TickerWorth is not a licensed investment adviser, and these figures are estimates from public filings and market data that can be wrong.