COLM · Intrinsic value
Is Columbia Sportswear Company (COLM) overvalued or undervalued?
TickerWorth's fair value for Columbia Sportswear Company (COLM) is $69.18 a share, against the delayed market price of $59.98 (priced within our range of $35.12 – $104.21). no growth rate up to 300%/yr justifies the price under these economics We do not call it over- or undervalued from inside our range.
Model by Miraaj Patel · generated from a hand-researched model · Updated Oct 20, 2026 · How these pages are made
Is COLM fairly valued?
- Fair value
- $69.18
- Market price
- $59.98
- Upside to fair value
- +15.3%
- Verdict
- Priced within our range of $35.12 – $104.21
Reverse DCF: no growth rate up to 300%/yr justifies the price under these economics
What is COLM's TickerWorth Score?
Cheap against our estimate — but a weaker business
Compared with Consumer Cyclical companies in US
Its strongest point: looks cheap on the numbers. Its weakest: growth is slow or negative.
- Value · 74 of 100
Cheaper than 74% of Consumer Cyclical companies in US
- Price vs worth · 62 of 100
- Quality · 43 of 100
More profitable than 43% of Consumer Cyclical companies in US
- Financial health · 86 of 100
Financially stronger than 86% of Consumer Cyclical companies in US
- Growth · 23 of 100
Growing faster than 23% of Consumer Cyclical companies in US
- Momentum · 66 of 100
Outperformed 66% of Consumer Cyclical companies in US over the past year
Confidence: Medium confidence · Scored
Get the Undervalued Company of the Week.
COLM DCF valuation, input by input
TickerWorth's fair value for Columbia Sportswear Company (COLM) is $69.18 a share, against the delayed market price of $59.98 (priced within our range of $35.12 – $104.21). We do not call it over- or undervalued from inside our range. It is a model estimate, and every input behind it is sourced below. This is an educational model, not a price target or a recommendation.
Read the full reasoning
One of the lenses behind that blended figure is a discounted-cash-flow model, which on its own values COLM at about $57.07 per share. The rest of this page walks through that DCF — its assumptions, reverse-DCF and discount-rate sensitivity — because it is the auditable anchor of the blend.
The valuation discounts Columbia Sportswear Company's projected free cash flows at a weighted-average cost of capital (WACC) of 10.2%, with a long-run terminal growth rate of 2.5%. About 70% of the enterprise value comes from the terminal value — the portion beyond the explicit forecast window — which is typical for a stable, cash-generative business and a reminder that small changes in the discount rate or terminal growth assumption swing the intrinsic value meaningfully.
Sensitivity matters more than any single number. Across a reasonable band of discount-rate assumptions, COLM's modeled DCF value ranges from about $47.18 to $76.27 per share. If that range still sits below today's price, the market is optimistic relative to the model across the whole band; if it brackets the price, the stock is roughly fairly valued on our assumptions. Use the interactive slider to see exactly where your own cost-of-capital view lands.
How to read this page: the DCF fair value is what Columbia Sportswear Company would be worth if its cash flows grow as modeled and are discounted at the stated WACC. The assumptions table shows every input and its source; the reverse-DCF shows what the market believes; the sensitivity band shows how fragile the answer is. None of this is investment advice — it is a transparent, auditable framework for forming your own view of COLM's intrinsic value. Figures update as new filings and prices come in.
Every input behind COLM's DCF
| Input | Value |
|---|---|
| Base-year revenueColumbia Sportswear FY2025 10-K (accession 0001050797-26-000028, filed 2026-02-25): us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax, FY2025 = $3,397,351K, +0.9% vs FY2024 $3,368.6M (+1% constant currency). The top line has gone nowhere for four years: $3,464.2M (FY2022), $3,487.2M (FY2023), $3,368.6M (FY2024), $3,397.4M (FY2025). CROSS-CHECK: H1 2026 net sales $1,393.4M, +0.7% on H1 2025 $1,383.7M (-1% constant currency) per the Q2 2026 10-Q. Calendar fiscal year, so no year-mapping issue. | $3,397,400,000 |
| Base EBIT marginColumbia Sportswear Q4/FY2025 earnings release, 8-K Ex-99.1 (accession 0001050797-26-000005, filed 2026-02-03); FY2025 10-K: ADJUSTED FOR ONE NON-CASH ITEM. GAAP operating income $207.0M (6.09%) included $29.0M of impairment charges for prAna and Mountain Hardwear ($21.0M goodwill + $8.0M trademark, 10-K XBRL GoodwillImpairmentLoss / ImpairmentOfIntangibleAssetsIndefinitelivedExcludingGoodwill). Excluding them: $236.0M / $3,397.4M = 6.95%. The base-year margin only anchors the display and the cyclical-flag peak test; it is not grown forward. HISTORY THAT MATTERS: operating margin was 13.0% in FY2019, 14.4% in FY2021, 11.3% FY2022, 8.9% FY2023 (incl. a $25M impairment), 8.0% FY2024, 6.1% FY2025 — four straight years down as U.S. wholesale weakened and DTC store costs rose. CROSS-CHECK: H1 2026 operating margin 5.2% ($72.9M) includes ~$60M of one-time IEEPA tariff refunds; without them H1 would have been ~0.9%. H1 is seasonally the weak half (FY2025 H1 was 1.7%); the business earns its money in Q3-Q4 on Fall/outerwear shipments. | 7.0% |
| Forecast revenue growthESTIMATEAssumption — TickerWorth's 5-year explicit forecast | 2% → 2% → 3% → 3% → 3% |
| Risk-free rateUS 10Y Treasury constant maturity (FRED DGS10): 5.24% on 2026-10-01, the latest published observation. House input shared by every model in this tracker. | 5.2% |
| BetaESTIMATEAssumption — normalized estimate (published COLM beta 0.929; peer betas from the same yfinance feed, read 2026-10-05): Published 5Y-monthly beta is 0.929. NORMALIZED UP a little, to 1.00, which is CONSERVATIVE: it raises the cost of equity from 9.89% to 10.24% and LOWERS the value by about $2.15/share (the published beta gives ~$59.23). Reason: 0.93 sits below every outdoor/athletic apparel peer on the same feed at the same time except LULU (0.92) — NKE 1.10, DECK 1.12, OXM 1.11, LEVI 1.32, G-III 1.28, VFC 1.58, UAA 1.62 — and a 60-month regression has a standard error of ~0.2-0.3. Not taken all the way to the ~1.1-1.3 peer cluster because COLM has NO debt (its equity beta is its asset beta, while levered peers like VFC carry financial risk in theirs) and the Boyle family's large holding makes the float steadier. Consistent with this tracker's NKE (1.11) and LULU (1.10) treatment, shaded toward COLM's own figure. | 1.00 |
| Terminal growthESTIMATEAssumption — house default: House default 2.5% (roughly long-run nominal GDP), kept for comparability. Well below the 10.24% WACC. Not generous for COLM: revenue was $3.04B in FY2019 and $3.40B in FY2025 (1.9% a year), so 2.5% assumes the brand at least holds share. 2.0% would take ~$2.05/share off. | 2.5% |
| Diluted sharesColumbia Sportswear Q2 2026 10-Q (accession 0001050797-26-000136, filed 2026-08-06): Q2 2026 weighted-average diluted shares 51,264K (basic 51,170K). Shares outstanding were 51,193,194 on 2026-07-24 (10-Q cover), so the count is current. Buybacks have been large: 2,498,685 shares repurchased for $150.0M in Q1 2026 at $60.03; none in Q2; $276.5M of authorization remains. FY2025 diluted count was 54.76M. No credit is given for FUTURE buybacks — they spend free cash flow the model already counts. | 51M |
| Market priceLast known price · as of 2026-10-20 15:04 UTC | $59.98 |
Change COLM's assumptions
The discount-rate dial and the editable model
ProChange growth, margin and WACC yourself — Pro (7-day free trial, card required).
What does Columbia Sportswear Company do?
What does it do?
Columbia Sportswear Company, together with its subsidiaries, engages in the design, development, marketing, and distribution of outdoor, active, and lifestyle products in the United States, Latin America, the Asia Pacific, Europe, the Middle East, Africa, and Canada. It provides apparel, accessories, and equipment for hiking, trail running, snow, fishing, hunting, and outdoor activities. It operates in the Apparel Manufacturing industry (Consumer Cyclical sector), headquartered in United States. The company employs roughly 9,620 people.
How does it make money?
The business turns $3.4B in annual revenue into profit. Out of every $100 of sales, about $5 is left as operating profit (operating margin of 5.0%), after a 52% gross margin on the products/services it sells. After all costs, taxes and interest, 6.0% of revenue becomes bottom-line net profit.
Is it financially healthy?
Financially it looks solid: carries modest debt (0.3× equity), comfortably covers its short-term bills (2.5× current ratio), and is currently profitable.
Who at COLM filed insider trades?
| Date | Insider | Relationship | What happened | Value | Filing |
|---|---|---|---|---|---|
| Bragdon Peter J | President | Option exercise | — | Form 4 for Bragdon Peter J (opens sec.gov in a new tab) | |
| Bragdon Peter J | President | Shares withheld (tax) | $3,057.57 | Form 4 for Bragdon Peter J (opens sec.gov in a new tab) | |
| Bragdon Peter J | President | Option exercise | — | Form 4 for Bragdon Peter J (opens sec.gov in a new tab) | |
| Bragdon Peter J | President | Option exercise | — | Form 4 for Bragdon Peter J (opens sec.gov in a new tab) | |
| Bragdon Peter J | President | Option exercise | — | Form 4 for Bragdon Peter J (opens sec.gov in a new tab) | |
| Bragdon Peter J | President | Shares withheld (tax) | $46,981.87 | Form 4 for Bragdon Peter J (opens sec.gov in a new tab) |
A disclosure, not a signal to trade. Source: SEC EDGAR (Form 4). Older filings and the 90-day buying-and-selling read are part of Pro. See plans
Common questions
What is COLM's intrinsic value?
TickerWorth's blended fair value for Columbia Sportswear Company (COLM) is $69.18 per share, versus a market price of $59.98 (priced within our range of $35.12 – $104.21).
Is COLM overvalued or undervalued?
Priced within our range of $35.12 – $104.21 at $59.98. We don't call COLM overvalued or undervalued from a range. This is an educational estimate, not advice.
What discount rate is used for COLM?
A WACC of 10.2% and a terminal growth rate of 2.5%.
Is Columbia Sportswear stock undervalued?
TickerWorth's fair value for Columbia Sportswear Company (COLM) is $69.18 against a market price of $59.98. Our read: Priced within our range of $35.12 – $104.21. This is a model estimate, not investment advice.
Columbia Sportswear (COLM) DCF valuation and fair value
Our fair value for Columbia Sportswear Company (COLM) is $69.18, built on a 10.2% discount rate (WACC) and 2.5% terminal growth. It blends our discounted-cash-flow model with other valuation lenses. Every assumption is listed on this page with its source.
What growth is priced into Columbia Sportswear stock?
no growth rate up to 300%/yr justifies the price under these economics This is a reverse DCF: it holds our cash-flow model's other inputs and solves for the revenue growth that makes the model equal today's price of $59.98. A model estimate, not investment advice.
Columbia Sportswear (COLM) insider trading
The most recent insider filing (SEC Form 4) for Columbia Sportswear Company (COLM): Bragdon Peter J, President, option exercise on 2026-10-01. The latest filings are listed on this page. A disclosure, not a signal to trade.
Not investment advice. TickerWorth Score is a model output.
TickerWorth is not a licensed investment adviser, and these figures are estimates from public filings and market data that can be wrong.