DKS · Intrinsic value
Is DICK'S Sporting Goods, Inc. (DKS) overvalued or undervalued?
DICK'S Sporting Goods, Inc. (DKS) trades at the delayed market price of $144.63 a share. That price already implies revenue growth of −2.7% a year for 5 years. TickerWorth's fair value is $233.07 a share (priced within our range of $82.32 – $305.84). We do not call it over- or undervalued from inside our range.
Model by Miraaj Patel · generated from SEC filings and market data · Updated Oct 19, 2026 · How these pages are made
Is DKS fairly valued?
- Fair value
- $233.07
- Market price
- $144.63
- Upside to fair value
- +61.1%
- Verdict
- Priced within our range of $82.32 – $305.84
Reverse DCF: Today's price implies revenue growth of −2.7% a year for 5 years; our model assumes 16.6% a year on average over the same horizon.
What is DKS's TickerWorth Score?
Middle of the pack — real strengths and real weaknesses
Compared with Consumer Cyclical companies in US
Its strongest point: trades below our estimate of what it's worth. Its weakest: recent price trend has been weak.
- Value · 58 of 100
Cheaper than 58% of Consumer Cyclical companies in US
- Price vs worth · 98 of 100
- Quality · 38 of 100
More profitable than 38% of Consumer Cyclical companies in US
- Financial health · 39 of 100
Financially stronger than 39% of Consumer Cyclical companies in US
- Growth · 59 of 100
Growing faster than 59% of Consumer Cyclical companies in US
- Momentum · 22 of 100
Outperformed 22% of Consumer Cyclical companies in US over the past year
Confidence: Medium confidence · Scored
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DKS DCF valuation, input by input
TickerWorth's fair value for DICK'S Sporting Goods, Inc. (DKS) is $233.07 a share, against the delayed market price of $144.63 (priced within our range of $82.32 – $305.84). We do not call it over- or undervalued from inside our range. It is a model estimate, and every input behind it is sourced below. This is an educational model, not a price target or a recommendation.
Read the full reasoning
One of the lenses behind that blended figure is a discounted-cash-flow model, which on its own values DKS at about $289.89 per share. The rest of this page walks through that DCF — its assumptions, reverse-DCF and discount-rate sensitivity — because it is the auditable anchor of the blend.
The valuation discounts DICK'S Sporting Goods, Inc.'s projected free cash flows at a weighted-average cost of capital (WACC) of 8.7%, with a long-run terminal growth rate of 2.5%. About 79% of the enterprise value comes from the terminal value — the portion beyond the explicit forecast window — which is typical for a stable, cash-generative business and a reminder that small changes in the discount rate or terminal growth assumption swing the intrinsic value meaningfully.
Running the DCF in reverse — solving for the growth the current price already assumes — the market is implying roughly -2.7% annual revenue growth for DKS. Our base case instead compounds to about 16.6% a year over the same forecast, so the market is pricing in slower growth than our base case. The reverse-DCF is a quick sanity check: it reframes 'is this stock cheap?' as 'do I believe the growth the price requires?' rather than arguing over a single point estimate of fair value.
Sensitivity matters more than any single number. Across a reasonable band of discount-rate assumptions, DKS's modeled DCF value ranges from about $213.78 to $467.55 per share. If that range still sits below today's price, the market is optimistic relative to the model across the whole band; if it brackets the price, the stock is roughly fairly valued on our assumptions. Use the interactive slider to see exactly where your own cost-of-capital view lands.
How to read this page: the DCF fair value is what DICK'S Sporting Goods, Inc. would be worth if its cash flows grow as modeled and are discounted at the stated WACC. The assumptions table shows every input and its source; the reverse-DCF shows what the market believes; the sensitivity band shows how fragile the answer is. None of this is investment advice — it is a transparent, auditable framework for forming your own view of DKS's intrinsic value. Figures update as new filings and prices come in.
Every input behind DKS's DCF
| Input | Value |
|---|---|
| Base-year revenueDICK'S Sporting Goods, Inc. FY2025 10-K (accession 0001089063-26-000007): us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax, FY2025 full year. | $17,215,120,000 |
| Base EBIT marginDICK'S Sporting Goods, Inc. FY2025 10-K (accession 0001089063-26-000007): us-gaap:OperatingIncomeLoss 1,095,909,000 / revenue 17,215,120,000 = 6.37%, FY2025. | 6.4% |
| Forecast revenue growthESTIMATEAssumption — TickerWorth's 5-year explicit forecast | 30% → 24% → 17% → 10% → 4% |
| Risk-free rateLive feed — US 10-year Treasury yield (^TNX) | 5.3% |
| BetaLive feed — yfinance, 5-year monthly beta vs the S&P 500 (clamped to 0.4–2.5) | 1.10 |
| Terminal growthESTIMATEAssumption — TickerWorth house default 2.5%, held below WACC | 2.5% |
| Diluted sharesDICK'S Sporting Goods, Inc. FY2025 10-K (accession 0001089063-26-000007): WeightedAverageNumberOfDilutedSharesOutstanding = 85,144,000 shares, FY2025. | 85M |
| Market priceLast known price · as of 2026-10-19 22:18 UTC | $144.63 |
Change DKS's assumptions
The discount-rate dial and the editable model
ProChange growth, margin and WACC yourself — Pro (7-day free trial, card required).
What does DICK'S Sporting Goods, Inc. do?
What does it do?
DICK'S Sporting Goods, Inc., together with its subsidiaries, operates as an omni-channel sporting goods retailer primarily in the United States. It provides hardlines, including sporting goods equipment, fitness equipment, golf equipment, and fishing gear products; and apparel. It operates in the Specialty Retail industry (Consumer Cyclical sector), headquartered in United States. The company employs roughly 31,600 people.
How does it make money?
The business turns $17.2B in annual revenue into profit. Out of every $100 of sales, about $8 is left as operating profit (operating margin of 7.7%), after a 33% gross margin on the products/services it sells. After all costs, taxes and interest, 4.0% of revenue becomes bottom-line net profit.
Is it financially healthy?
Financially it looks stretched: carries moderate debt (1.4× equity), can just cover its short-term bills (1.5× current ratio), and is currently profitable.
Who at DKS filed insider trades?
| Date | Insider | Relationship | What happened | Value | Filing |
|---|---|---|---|---|---|
| Freeman Ann | President - Foot Locker NA | Shares withheld (tax) | $74,707.92 | Form 4 for Freeman Ann (opens sec.gov in a new tab) | |
| Barnes Matthew | President - Foot Locker Intl | Open-market buy | $499,868.98 | Form 4 for Barnes Matthew (opens sec.gov in a new tab) | |
| Fitzgerald Larry Jr. | Director | Open-market buy | $244,906.20 | Form 4 for Fitzgerald Larry Jr. (opens sec.gov in a new tab) | |
| Gupta Navdeep | EVP, Chief Financial Officer | Open-market buy | $999,983.25 | Form 4 for Gupta Navdeep (opens sec.gov in a new tab) | |
| Baran Elizabeth H. | SVP, General Counsel | Shares withheld (tax) | $9,504.36 | Form 4 for Baran Elizabeth H. (opens sec.gov in a new tab) | |
| COLOMBO WILLIAM J | Director | Open-market buy | $121,602.47 | Form 4 for COLOMBO WILLIAM J (opens sec.gov in a new tab) |
A disclosure, not a signal to trade. Source: SEC EDGAR (Form 4). Older filings and the 90-day buying-and-selling read are part of Pro. See plans
Common questions
What is DKS's intrinsic value?
TickerWorth's blended fair value for DICK'S Sporting Goods, Inc. (DKS) is $233.07 per share, versus a market price of $144.63 (priced within our range of $82.32 – $305.84).
Is DKS overvalued or undervalued?
Priced within our range of $82.32 – $305.84 at $144.63. We don't call DKS overvalued or undervalued from a range. This is an educational estimate, not advice.
What discount rate is used for DKS?
A WACC of 8.7% and a terminal growth rate of 2.5%.
Is DICK'S Sporting Goods stock undervalued?
TickerWorth's fair value for DICK'S Sporting Goods, Inc. (DKS) is $233.07 against a market price of $144.63. Our read: Priced within our range of $82.32 – $305.84. This is a model estimate, not investment advice.
DICK'S Sporting Goods (DKS) DCF valuation and fair value
Our fair value for DICK'S Sporting Goods, Inc. (DKS) is $233.07, built on a 8.7% discount rate (WACC) and 2.5% terminal growth. It blends our discounted-cash-flow model with other valuation lenses. Every assumption is listed on this page with its source.
What growth is priced into DICK'S Sporting Goods stock?
Today's price implies revenue growth of −2.7% a year for 5 years; our model assumes 16.6% a year on average over the same horizon. This is a reverse DCF: it holds our cash-flow model's other inputs and solves for the revenue growth that makes the model equal today's price of $144.63. A model estimate, not investment advice.
DICK'S Sporting Goods (DKS) insider trading
The most recent insider filing (SEC Form 4) for DICK'S Sporting Goods, Inc. (DKS): Freeman Ann, President - Foot Locker NA, shares withheld (tax) on 2026-10-03. The latest filings are listed on this page. A disclosure, not a signal to trade.
Not investment advice. TickerWorth Score is a model output.
Educational tool. Every output reflects the assumptions shown — not a prediction and not investment advice. TickerWorth is not a licensed investment adviser, and these figures are estimates from public filings and market data that can be wrong.