PUB.PA · Intrinsic value
Is Publicis Groupe S.A. (PUB.PA) overvalued or undervalued?
Publicis Groupe S.A. (PUB.PA) trades at the delayed market price of €102.45 a share. That price already implies revenue growth of −5.1% a year for 5 years. TickerWorth's fair value is €123.04 a share (priced within our range of €62.98 – €182.14). We do not call it over- or undervalued from inside our range.
Model by Miraaj Patel · generated from market data · Updated Oct 19, 2026 · How these pages are made
Is PUB.PA fairly valued?
- Fair value
- €123.04
- Market price
- €102.45
- Upside to fair value
- +20.1%
- Verdict
- Priced within our range of €62.98 – €182.14
Reverse DCF: Today's price implies revenue growth of −5.1% a year for 5 years; our model assumes 3.5% a year on average over the same horizon.
What is PUB.PA's TickerWorth Score?
Scores higher than most companies we compare it with
Compared with Communication Services companies in Europe
Its strongest point: recent price trend has been strong. Its weakest: growth is slow or negative.
- Value · 55 of 100
Cheaper than 55% of Communication Services companies worldwide
- Price vs worth · 66 of 100
- Quality · 48 of 100
More profitable than 48% of Communication Services companies worldwide
- Financial health · 53 of 100
Financially stronger than 53% of Communication Services companies worldwide
- Growth · 42 of 100
Growing faster than 42% of Communication Services companies worldwide
- Momentum · 90 of 100
Outperformed 90% of Communication Services companies worldwide over the past year
Confidence: High confidence · Scored
Get the Undervalued Company of the Week.
PUB.PA DCF valuation, input by input
TickerWorth's fair value for Publicis Groupe S.A. (PUB.PA) is €123.04 a share, against the delayed market price of €102.45 (priced within our range of €62.98 – €182.14). We do not call it over- or undervalued from inside our range.
Read the full reasoning
It is a model estimate, and every input behind it is sourced below. This is an educational model, not a price target or a recommendation.
One of the lenses behind that blended figure is a discounted-cash-flow model, which on its own values PUB.PA at about €145.35 per share. The rest of this page walks through that DCF — its assumptions, reverse-DCF and discount-rate sensitivity — because it is the auditable anchor of the blend.
The valuation discounts Publicis Groupe S.A.'s projected free cash flows at a weighted-average cost of capital (WACC) of 7.8%, with a long-run terminal growth rate of 2.5%. About 78% of the enterprise value comes from the terminal value — the portion beyond the explicit forecast window — which is typical for a stable, cash-generative business and a reminder that small changes in the discount rate or terminal growth assumption swing the intrinsic value meaningfully.
Running the DCF in reverse — solving for the growth the current price already assumes — the market is implying roughly -5.1% annual revenue growth for PUB.PA. Our base case instead compounds to about 3.5% a year over the same forecast, so the market is pricing in slower growth than our base case. The reverse-DCF is a quick sanity check: it reframes 'is this stock cheap?' as 'do I believe the growth the price requires?' rather than arguing over a single point estimate of fair value.
Sensitivity matters more than any single number. Across a reasonable band of discount-rate assumptions, PUB.PA's modeled DCF value ranges from about €98.02 to €275.81 per share. If that range still sits below today's price, the market is optimistic relative to the model across the whole band; if it brackets the price, the stock is roughly fairly valued on our assumptions. Use the interactive slider to see exactly where your own cost-of-capital view lands.
How to read this page: the DCF fair value is what Publicis Groupe S.A. would be worth if its cash flows grow as modeled and are discounted at the stated WACC. The assumptions table shows every input and its source; the reverse-DCF shows what the market believes; the sensitivity band shows how fragile the answer is. None of this is investment advice — it is a transparent, auditable framework for forming your own view of PUB.PA's intrinsic value. Figures update as new filings and prices come in.
Every input behind PUB.PA's DCF
| Input | Value |
|---|---|
| Base-year revenueLive feed — totalRevenue (TTM) | €17,650,000,000 |
| Base EBIT marginComputed — trailing operatingMargins, held roughly flat | 14.1% |
| Forecast revenue growthESTIMATEAssumption — TickerWorth's 5-year explicit forecast | 3% → 3% → 4% → 4% → 4% |
| Risk-free rateLive feed — US 10-year Treasury yield (^TNX) | 5.3% |
| BetaLive feed — yfinance, 5-year monthly beta vs the S&P 500 (clamped to 0.4–2.5) | 0.64 |
| Terminal growthESTIMATEAssumption — TickerWorth house default 2.5%, held below WACC | 2.5% |
| Diluted sharesLive feed — sharesOutstanding | 250M |
| Market priceLast known price · as of 2026-10-19 13:56 UTC | €102.45 |
Change PUB.PA's assumptions
The discount-rate dial and the editable model
ProChange growth, margin and WACC yourself — Pro (7-day free trial, card required).
What does Publicis Groupe S.A. do?
What does it do?
Publicis Groupe S.A., together with its subsidiaries, provides marketing, communications, and digital business transformation services in North America, Europe, the Asia Pacific, Latin America, Africa, and the Middle East, and internationally. The company offers power of one, publicis communications; publicis sapient; publicis media; publicis health; and other services. It operates in the Advertising Agencies industry (Communication Services sector), headquartered in France. The company employs roughly 115,782 people.
How does it make money?
The business turns 17.6B in annual revenue into profit. Out of every $100 of sales, about $14 is left as operating profit (operating margin of 14.1%), after a 47% gross margin on the products/services it sells. After all costs, taxes and interest, 9.2% of revenue becomes bottom-line net profit.
Is it financially healthy?
Financially it looks stretched: carries modest debt (0.5× equity), may struggle to cover its short-term bills (0.9× current ratio), and is currently profitable.
PUB.PA insider trading
Insider filings are available for US-listed companies only.
Common questions
What is PUB.PA's intrinsic value?
TickerWorth's blended fair value for Publicis Groupe S.A. (PUB.PA) is €123.04 per share, versus a market price of €102.45 (priced within our range of €62.98 – €182.14).
Is PUB.PA overvalued or undervalued?
Priced within our range of €62.98 – €182.14 at €102.45. We don't call PUB.PA overvalued or undervalued from a range. This is an educational estimate, not advice.
What discount rate is used for PUB.PA?
A WACC of 7.8% and a terminal growth rate of 2.5%.
Is Publicis Groupe stock undervalued?
TickerWorth's fair value for Publicis Groupe S.A. (PUB.PA) is €123.04 against a market price of €102.45. Our read: Priced within our range of €62.98 – €182.14. This is a model estimate, not investment advice.
Publicis Groupe (PUB.PA) DCF valuation and fair value
Our fair value for Publicis Groupe S.A. (PUB.PA) is €123.04, built on a 7.8% discount rate (WACC) and 2.5% terminal growth. It blends our discounted-cash-flow model with other valuation lenses. Every assumption is listed on this page with its source.
What growth is priced into Publicis Groupe stock?
Today's price implies revenue growth of −5.1% a year for 5 years; our model assumes 3.5% a year on average over the same horizon. This is a reverse DCF: it holds our cash-flow model's other inputs and solves for the revenue growth that makes the model equal today's price of €102.45. A model estimate, not investment advice.
Publicis Groupe (PUB.PA) insider trading
We have no recent SEC Form 4 insider filings on file for Publicis Groupe S.A. (PUB.PA). Form 4 covers US-listed companies only.
Not investment advice. TickerWorth Score is a model output.
Educational tool. Every output reflects the assumptions shown — not a prediction and not investment advice. TickerWorth is not a licensed investment adviser, and these figures are estimates from public filings and market data that can be wrong.