SONY · Intrinsic value
Is Sony Group Corporation (SONY) overvalued or undervalued?
Sony Group Corporation (SONY) trades at the delayed market price of $24.88 a share. That price already implies revenue growth of 6.2% a year for 5 years. TickerWorth's fair value is $19.59 a share (27% above fair value), as of Oct 19, 2026. It is a model estimate, and every input behind it is sourced below.
Model by Miraaj Patel · generated from SEC filings and market data · Updated Oct 19, 2026 · How these pages are made
Is SONY overvalued?
- Fair value
- $19.59
- Market price
- $24.88
- Downside to fair value
- 21.3%
- Verdict
- 27% above fair value
Reverse DCF: Today's price implies revenue growth of 6.2% a year for 5 years; our model assumes 5.6% a year on average over the same horizon.
What is SONY's TickerWorth Score?
Middle of the pack — real strengths and real weaknesses
Compared with Technology companies in US
Its strongest point: looks cheap on the numbers. Its weakest: growth is slow or negative.
- Value · 91 of 100
Cheaper than 91% of Technology companies in US
- Price vs worth · 33 of 100
- Quality · 36 of 100
More profitable than 36% of Technology companies in US
- Financial health · 56 of 100
Financially stronger than 56% of Technology companies in US
- Growth · 26 of 100
Growing faster than 26% of Technology companies in US
- Momentum · 62 of 100
Outperformed 62% of Technology companies in US over the past year
Confidence: High confidence · Scored
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SONY DCF valuation: what the price assumes
At a recent price of $24.88, Sony Group Corporation (SONY) trades 27% above TickerWorth's blended fair value of $19.59 per share — a discounted-cash-flow model cross-checked against peer multiples and asset value — meaning the market currently prices SONY overvalued vs our estimate of what the business is intrinsically worth. Our fair value sits below the market, an implied -21.3% move to close the gap if the business performs in line with our assumptions. This is an educational model, not a price target or a recommendation — the value moves with the inputs, which you can test yourself using the WACC slider below.
Read the full reasoning
One of the lenses behind that blended figure is a discounted-cash-flow model, which on its own values SONY at about $23.11 per share. The rest of this page walks through that DCF — its assumptions, reverse-DCF and discount-rate sensitivity — because it is the auditable anchor of the blend.
The valuation discounts Sony Group Corporation's projected free cash flows at a weighted-average cost of capital (WACC) of 8.5%, with a long-run terminal growth rate of 2.5%. About 76% of the enterprise value comes from the terminal value — the portion beyond the explicit forecast window — which is typical for a stable, cash-generative business and a reminder that small changes in the discount rate or terminal growth assumption swing the intrinsic value meaningfully.
Running the DCF in reverse — solving for the growth the current price already assumes — the market is implying roughly 6.2% annual revenue growth for SONY. Our base case instead compounds to about 5.6% a year over the same forecast, so the market's implied growth is broadly in line with our base case. The reverse-DCF is a quick sanity check: it reframes 'is this stock cheap?' as 'do I believe the growth the price requires?' rather than arguing over a single point estimate of fair value.
Sensitivity matters more than any single number. Across a reasonable band of discount-rate assumptions, SONY's modeled DCF value ranges from about $16.99 to $37.84 per share. If that range still sits below today's price, the market is optimistic relative to the model across the whole band; if it brackets the price, the stock is roughly fairly valued on our assumptions. Use the interactive slider to see exactly where your own cost-of-capital view lands.
How to read this page: the DCF fair value is what Sony Group Corporation would be worth if its cash flows grow as modeled and are discounted at the stated WACC. The assumptions table shows every input and its source; the reverse-DCF shows what the market believes; the sensitivity band shows how fragile the answer is. None of this is investment advice — it is a transparent, auditable framework for forming your own view of SONY's intrinsic value. Figures update as new filings and prices come in.
Every input behind SONY's DCF
| Input | Value |
|---|---|
| Base-year revenueSony Group Corp FY2025 20-F (accession 0001193125-25-143137): ifrs-full:Revenue, FY2025 full year. | $82,431,940,000 |
| Base EBIT marginSony Group Corp FY2025 20-F (accession 0001193125-25-143137): ifrs-full:ProfitLossFromOperatingActivities 1,407,163,000,000 / revenue 12,957,064,000,000 = 10.86%, FY2025. | 10.9% |
| Forecast revenue growthESTIMATEAssumption — TickerWorth's 5-year explicit forecast | 7% → 6% → 6% → 5% → 4% |
| Risk-free rateLive feed — US 10-year Treasury yield (^TNX) | 5.2% |
| BetaLive feed — yfinance, 5-year monthly beta vs the S&P 500 (clamped to 0.4–2.5) | 0.76 |
| Terminal growthESTIMATEAssumption — TickerWorth house default 2.5%, held below WACC | 2.5% |
| Diluted sharesSony Group Corp FY2025 20-F (accession 0001193125-25-143137): WeightedAverageShares = 6,049,652,000 shares, FY2025. | 6,050M |
| Market priceBackup price feed · as of 2026-10-19 13:16 UTC | $24.88 |
Change SONY's assumptions
The discount-rate dial and the editable model
ProChange growth, margin and WACC yourself — Pro (7-day free trial, card required).
What does Sony Group Corporation do?
What does it do?
Sony Group Corporation develops, designs, produces, manufactures, supplies, and sells electronic equipment, instruments, and devices for consumer, professional, and industrial use in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. The company operates through Game & Network Services, Music, Pictures, Entertainment Technology & Services, and Imaging & Sensing Solutions. It operates in the Consumer Electronics industry (Technology sector), headquartered in Japan. The company employs roughly 94,900 people.
How does it make money?
The business turns $12.7T in annual revenue into profit. Out of every $100 of sales, about $17 is left as operating profit (operating margin of 16.7%), after a 32% gross margin on the products/services it sells. After all costs, taxes and interest, -1.7% of revenue becomes bottom-line net profit.
Is it financially healthy?
Financially it looks solid: carries modest debt (0.2× equity), can just cover its short-term bills (1.2× current ratio), and is currently lossmaking.
Who at SONY filed insider trades?
| Date | Insider | Relationship | What happened | Value | Filing |
|---|---|---|---|---|---|
| Ito Yasuhiro | Chief People Officer (CPO) | Open-market sale | $218,610.00 | Form 4 for Ito Yasuhiro (opens sec.gov in a new tab) | |
| Ito Yasuhiro | Chief People Officer (CPO) | Option exercise | $75,150.00 | Form 4 for Ito Yasuhiro (opens sec.gov in a new tab) | |
| Sashida Shinji | See Remarks | Option exercise | $25,260.00 | Form 4 for Sashida Shinji (opens sec.gov in a new tab) | |
| Sashida Shinji | See Remarks | Option exercise | $46,440.00 | Form 4 for Sashida Shinji (opens sec.gov in a new tab) | |
| Tanaka Kenji | See Remarks | Open-market sale | $476,600.00 | Form 4 for Tanaka Kenji (opens sec.gov in a new tab) | |
| Tanaka Kenji | See Remarks | Option exercise | $52,520.00 | Form 4 for Tanaka Kenji (opens sec.gov in a new tab) |
A disclosure, not a signal to trade. Source: SEC EDGAR (Form 4). Older filings and the 90-day buying-and-selling read are part of Pro. See plans
Common questions
What is SONY's intrinsic value?
TickerWorth's blended fair value for Sony Group Corporation (SONY) is $19.59 per share, versus a market price of $24.88 (27% above fair value).
Is SONY overvalued or undervalued?
On our blended fair value SONY looks overvalued vs fair value at $24.88. This is an educational estimate, not advice.
What discount rate is used for SONY?
A WACC of 8.5% and a terminal growth rate of 2.5%.
Is Sony Group stock undervalued?
TickerWorth's fair value for Sony Group Corporation (SONY) is $19.59 against a market price of $24.88. Our read: 27% above fair value. This is a model estimate, not investment advice.
Sony Group (SONY) DCF valuation and fair value
Our fair value for Sony Group Corporation (SONY) is $19.59, built on a 8.5% discount rate (WACC) and 2.5% terminal growth. It blends our discounted-cash-flow model with other valuation lenses. Every assumption is listed on this page with its source.
What growth is priced into Sony Group stock?
Today's price implies revenue growth of 6.2% a year for 5 years; our model assumes 5.6% a year on average over the same horizon. This is a reverse DCF: it holds our cash-flow model's other inputs and solves for the revenue growth that makes the model equal today's price of $24.88. A model estimate, not investment advice.
Sony Group (SONY) insider trading
The most recent insider filing (SEC Form 4) for Sony Group Corporation (SONY): Ito Yasuhiro, Chief People Officer (CPO), open-market sale on 2026-09-16. The latest filings are listed on this page. A disclosure, not a signal to trade.
Stocks below our fair value instead
Not investment advice. TickerWorth Score is a model output.
Educational tool. Every output reflects the assumptions shown — not a prediction and not investment advice. TickerWorth is not a licensed investment adviser, and these figures are estimates from public filings and market data that can be wrong.