WPP · Intrinsic value
Is WPP plc (WPP) overvalued or undervalued?
As of Oct 19, 2026, TickerWorth's valuation lenses put WPP plc (WPP) at $17.06 – $71.01, too broad a range to say where the delayed market price of $26.57 sits in it, so we do not call it over- or undervalued. It is a model estimate, and every input behind it is sourced below.
Model by Miraaj Patel · generated from SEC filings and market data · Updated Oct 19, 2026 · How these pages are made
What is WPP worth?
- Fair-value range
- $17.06 – $71.01
- Market price
- $26.57
- Gap to fair value
- —
- Verdict
- Too wide to call
Reverse DCF: Today's price implies revenue growth of −15.1% a year for 5 years; our model assumes 1.0% a year on average over the same horizon.
What is WPP's TickerWorth Score?
A weaker business than most companies
Compared with Communication Services companies in US
Its strongest point: trades below our estimate of what it's worth. Its weakest: profitability is weak.
- Value · 44 of 100
Cheaper than 44% of Communication Services companies in US
- Price vs worth · 100 of 100
- Quality · 14 of 100
More profitable than 14% of Communication Services companies in US
- Financial health · 19 of 100
Financially stronger than 19% of Communication Services companies in US
- Growth · 14 of 100
Growing faster than 14% of Communication Services companies in US
- Momentum · 85 of 100
Outperformed 85% of Communication Services companies in US over the past year
Confidence: Medium confidence · Scored
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Why WPP gets a range, not one number
At a recent price of $26.57, WPP plc (WPP) sits inside a range too wide to call either way: our valuation lenses put the business somewhere between $17.06 and $71.01 per share. They disagree too widely for us to state a single fair value. We publish the range rather than a midpoint because a number that precise would claim more than the methods can support. This is an educational model, not a price target or a recommendation.
Read the full reasoning
The valuation discounts WPP plc's projected free cash flows at a weighted-average cost of capital (WACC) of 6.7%, with a long-run terminal growth rate of 2.5%. About 86% of the enterprise value comes from the terminal value — the portion beyond the explicit forecast window — which is unusually high — most of the answer comes from a single assumption about the far future, so treat this figure as low-confidence and lean on the multiples alongside it.
Running the DCF in reverse — solving for the growth the current price already assumes — the market is implying roughly -15.1% annual revenue growth for WPP. Our base case instead compounds to about 1.0% a year over the same forecast, so the market is pricing in slower growth than our base case. The reverse-DCF is a quick sanity check: it reframes 'is this stock cheap?' as 'do I believe the growth the price requires?' rather than arguing over a single point estimate of fair value.
Sensitivity matters more than any single number. Across a reasonable band of discount-rate assumptions, WPP's modeled DCF value ranges from about $39.87 to $191.62 per share. If that range still sits below today's price, the market is optimistic relative to the model across the whole band; if it brackets the price, the stock is roughly fairly valued on our assumptions. Use the interactive slider to see exactly where your own cost-of-capital view lands.
How to read this page: the DCF fair value is what WPP plc would be worth if its cash flows grow as modeled and are discounted at the stated WACC. The assumptions table shows every input and its source; the reverse-DCF shows what the market believes; the sensitivity band shows how fragile the answer is. None of this is investment advice — it is a transparent, auditable framework for forming your own view of WPP's intrinsic value. Figures update as new filings and prices come in.
Every input behind WPP's DCF
| Input | Value |
|---|---|
| Base-year revenueWPP plc FY2025 20-F (accession 0001628280-26-019643): ifrs-full:Revenue, FY2025 full year. | $18,061,370,000 |
| Base EBIT marginWPP plc FY2025 20-F (accession 0001628280-26-019643): ifrs-full:ProfitLossFromOperatingActivities 382,000,000 / revenue 13,550,000,000 = 2.82%, FY2025. | 2.8% |
| Forecast revenue growthESTIMATEAssumption — TickerWorth's 5-year explicit forecast | -2% → -0% → 1% → 3% → 4% |
| Risk-free rateLive feed — US 10-year Treasury yield (^TNX) | 5.1% |
| BetaLive feed — yfinance, 5-year monthly beta vs the S&P 500 (clamped to 0.4–2.5) | 0.74 |
| Terminal growthESTIMATEAssumption — TickerWorth house default 2.5%, held below WACC | 2.5% |
| Diluted sharesLive feed — sharesOutstanding | 216M |
| Market priceBackup price feed · as of 2026-10-19 13:31 UTC | $26.57 |
Change WPP's assumptions
The discount-rate dial and the editable model
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What does WPP plc do?
What does it do?
WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It operates in the Advertising Agencies industry (Communication Services sector), headquartered in United Kingdom. The company employs roughly 97,388 people.
How does it make money?
The business turns $13.3B in annual revenue into profit. Out of every $100 of sales, about $4 is left as operating profit (operating margin of 4.1%), after a 16% gross margin on the products/services it sells. After all costs, taxes and interest, -1.8% of revenue becomes bottom-line net profit.
Is it financially healthy?
Financially it looks stretched: carries heavy debt (2.6× equity), may struggle to cover its short-term bills (0.9× current ratio), and is currently lossmaking.
Who at WPP filed insider trades?
| Date | Insider | Relationship | What happened | Value | Filing |
|---|---|---|---|---|---|
| Rose Cindy H | Director, Chief Executive Officer | Option exercise | — | Form 4 for Rose Cindy H (opens sec.gov in a new tab) | |
| Rose Cindy H | Director, Chief Executive Officer | Shares withheld (tax) | — | Form 4 for Rose Cindy H (opens sec.gov in a new tab) | |
| Rose Cindy H | Director, Chief Executive Officer | Option exercise | — | Form 4 for Rose Cindy H (opens sec.gov in a new tab) | |
| Rose Cindy H | Director, Chief Executive Officer | Shares withheld (tax) | — | Form 4 for Rose Cindy H (opens sec.gov in a new tab) | |
| Agnefjall Hans Peter Henrik | Director | Open-market buy | — | Form 4 for Agnefjall Hans Peter Henrik (opens sec.gov in a new tab) | |
| WPP plc | 10% owner | Open-market sale | — | Form 4 for WPP plc (opens sec.gov in a new tab) |
A disclosure, not a signal to trade. Source: SEC EDGAR (Form 4). Older filings and the 90-day buying-and-selling read are part of Pro. See plans
Common questions
What is WPP's intrinsic value?
TickerWorth's valuation lenses put WPP plc (WPP) between $17.06 and $71.01 per share, versus a market price of $26.57. They disagree too widely for us to state a single fair value, so we publish the range.
Is WPP overvalued or undervalued?
At $26.57 the price sits inside a range too wide to call either way. We don't call WPP overvalued or undervalued from a range this wide. This is an educational estimate, not advice.
What discount rate is used for WPP?
A WACC of 6.7% and a terminal growth rate of 2.5%.
Is WPP stock undervalued?
TickerWorth's fair-value range for WPP plc (WPP) is $17.06 – $71.01 against a market price of $26.57. Too wide to call. We publish a range here, not one number, so we do not call it over- or undervalued. This is a model estimate, not investment advice.
WPP (WPP) DCF valuation and fair value
Our fair-value range for WPP plc (WPP) is $17.06 – $71.01, built on a 6.7% discount rate (WACC) and 2.5% terminal growth. It blends our discounted-cash-flow model with other valuation lenses. Every assumption is listed on this page with its source.
What growth is priced into WPP stock?
Today's price implies revenue growth of −15.1% a year for 5 years; our model assumes 1.0% a year on average over the same horizon. This is a reverse DCF: it holds our cash-flow model's other inputs and solves for the revenue growth that makes the model equal today's price of $26.57. A model estimate, not investment advice.
WPP (WPP) insider trading
The most recent insider filing (SEC Form 4) for WPP plc (WPP): Rose Cindy H, Director, Chief Executive Officer, option exercise on 2026-09-01. The latest filings are listed on this page. A disclosure, not a signal to trade.
Other ways into the coverage
Not investment advice. TickerWorth Score is a model output.
Educational tool. Every output reflects the assumptions shown — not a prediction and not investment advice. TickerWorth is not a licensed investment adviser, and these figures are estimates from public filings and market data that can be wrong.