CPNG · Intrinsic value
Is Coupang, Inc. (CPNG) overvalued or undervalued?
Coupang, Inc. (CPNG) trades at the delayed market price of $14.28 a share. That price already implies revenue growth of more than 25%/yr. TickerWorth's fair value is $3.81 a share (275% above fair value), as of Oct 19, 2026. It is a model estimate, and every input behind it is sourced below.
Model by Miraaj Patel · generated from SEC filings and market data · Updated Oct 19, 2026 · How these pages are made
Is CPNG overvalued?
- Fair value
- $3.81
- Market price
- $14.28
- Downside to fair value
- 73.3%
- Verdict
- 275% above fair value
Reverse DCF: Today's price implies revenue growth of more than 25%/yr. Above about 25% a year the reverse-DCF stops being informative. It solves for revenue growth alone — holding margins, capital intensity and the forecast horizon fixed — so a price well above our cash-flow model's value has nowhere to go but growth, and the solver returns a rate the model can't reconcile. Read it as "the price implies growth we can't justify", not as a forecast.
What is CPNG's TickerWorth Score?
Scores lower than almost every company we compare it with
Compared with Consumer Cyclical companies in US
Its weakest point: trades above our estimate of what it's worth.
- Value · 36 of 100
Cheaper than 36% of Consumer Cyclical companies in US
- Price vs worth · 0 of 100
- Quality · 14 of 100
More profitable than 14% of Consumer Cyclical companies in US
- Financial health · 42 of 100
Financially stronger than 42% of Consumer Cyclical companies in US
- Growth · 39 of 100
Growing faster than 39% of Consumer Cyclical companies in US
- Momentum · 5 of 100
Outperformed 5% of Consumer Cyclical companies in US over the past year
Confidence: High confidence · Scored
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CPNG DCF valuation: what the price assumes
At a recent price of $14.28, Coupang, Inc. (CPNG) trades 275% above TickerWorth's blended fair value of $3.81 per share — a discounted-cash-flow model cross-checked against peer multiples and asset value — meaning the market currently prices CPNG overvalued vs our estimate of what the business is intrinsically worth. Our fair value sits below the market, an implied -73.3% move to close the gap if the business performs in line with our assumptions. This is an educational model, not a price target or a recommendation — the value moves with the inputs, which you can test yourself using the WACC slider below.
Read the full reasoning
One of the lenses behind that blended figure is a discounted-cash-flow model, which on its own values CPNG at about $4.04 per share. The rest of this page walks through that DCF — its assumptions, reverse-DCF and discount-rate sensitivity — because it is the auditable anchor of the blend.
The valuation discounts Coupang, Inc.'s projected free cash flows at a weighted-average cost of capital (WACC) of 9.3%, with a long-run terminal growth rate of 2.5%. About 73% of the enterprise value comes from the terminal value — the portion beyond the explicit forecast window — which is typical for a stable, cash-generative business and a reminder that small changes in the discount rate or terminal growth assumption swing the intrinsic value meaningfully.
Running the DCF in reverse — solving for the growth the current price already assumes — CPNG would need sustained revenue growth of more than 25%/yr to justify today's price, against about 4.0% a year compounded in our base case. We don't quote a precise figure here, because past about 25% a year the reverse-DCF stops being informative: it solves for revenue growth alone, holding margins, capital intensity and the forecast horizon fixed, so a price well above our fair value has nowhere to go but growth. The honest reading is that the price implies growth this model can't reconcile — not that we forecast it.
Sensitivity matters more than any single number. Across a reasonable band of discount-rate assumptions, CPNG's modeled DCF value ranges from about $3.80 to $4.56 per share. If that range still sits below today's price, the market is optimistic relative to the model across the whole band; if it brackets the price, the stock is roughly fairly valued on our assumptions. Use the interactive slider to see exactly where your own cost-of-capital view lands.
How to read this page: the DCF fair value is what Coupang, Inc. would be worth if its cash flows grow as modeled and are discounted at the stated WACC. The assumptions table shows every input and its source; the reverse-DCF shows what the market believes; the sensitivity band shows how fragile the answer is. None of this is investment advice — it is a transparent, auditable framework for forming your own view of CPNG's intrinsic value. Figures update as new filings and prices come in.
Every input behind CPNG's DCF
| Input | Value |
|---|---|
| Base-year revenueCOUPANG, INC. FY2025 10-K (accession 0001834584-26-000024): us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax, FY2025 full year. | $34,534,000,000 |
| Base EBIT marginCOUPANG, INC. FY2025 10-K (accession 0001834584-26-000024): us-gaap:OperatingIncomeLoss 473,000,000 / revenue 34,534,000,000 = 1.37%, FY2025. | 1.4% |
| Forecast revenue growthESTIMATEAssumption — TickerWorth's 5-year explicit forecast | 4% → 4% → 4% → 4% → 4% |
| Risk-free rateLive feed — US 10-year Treasury yield (^TNX) | 4.7% |
| BetaLive feed — yfinance, 5-year monthly beta vs the S&P 500 (clamped to 0.4–2.5) | 1.16 |
| Terminal growthESTIMATEAssumption — TickerWorth house default 2.5%, held below WACC | 2.5% |
| Diluted sharesCOUPANG, INC. FY2025 10-K (accession 0001834584-26-000024): WeightedAverageNumberOfDilutedSharesOutstanding = 1,855,000,000 shares, FY2025. | 1,855M |
| Market priceDelayed quote · as of 2026-10-19 13:54 UTC | $14.28 |
Change CPNG's assumptions
The discount-rate dial and the editable model
ProChange growth, margin and WACC yourself — Pro (7-day free trial, card required).
What does Coupang, Inc. do?
What does it do?
Coupang, Inc., together with its subsidiaries, owns and operates retail business through its mobile applications and internet websites in South Korea and internationally. It operates through Product Commerce and Developing Offerings segments. It operates in the Internet Retail industry (Consumer Cyclical sector), headquartered in United States. The company employs roughly 108,000 people.
How does it make money?
The business turns $35.5B in annual revenue into profit. Out of every $100 of sales, about $0 is left as operating profit (operating margin of -6.3%), after a 28% gross margin on the products/services it sells. After all costs, taxes and interest, -2.2% of revenue becomes bottom-line net profit.
Is it financially healthy?
Financially it looks mixed: carries moderate debt (1.9× equity), may struggle to cover its short-term bills (0.9× current ratio), and is currently lossmaking.
Who at CPNG filed insider trades?
| Date | Insider | Relationship | What happened | Value | Filing |
|---|---|---|---|---|---|
| Lee Jonathan D. | Chief Accounting Officer | Open-market sale | $75,338.77 | Form 4 for Lee Jonathan D. (opens sec.gov in a new tab) | |
| Rogers Harold | See Remarks | Open-market sale | $3,107,974.79 | Form 4 for Rogers Harold (opens sec.gov in a new tab) | |
| Lee Jonathan D. | Chief Accounting Officer | Open-market sale | $88,866.94 | Form 4 for Lee Jonathan D. (opens sec.gov in a new tab) | |
| Toubassy Ambereen | Director | Grant / award | — | Form 4 for Toubassy Ambereen (opens sec.gov in a new tab) | |
| Sun Benjamin | Director | Grant / award | — | Form 4 for Sun Benjamin (opens sec.gov in a new tab) | |
| Sharma Asha | Director | Grant / award | — | Form 4 for Sharma Asha (opens sec.gov in a new tab) |
A disclosure, not a signal to trade. Source: SEC EDGAR (Form 4). Older filings and the 90-day buying-and-selling read are part of Pro. See plans
Common questions
What is CPNG's intrinsic value?
TickerWorth's blended fair value for Coupang, Inc. (CPNG) is $3.81 per share, versus a market price of $14.28 (275% above fair value).
Is CPNG overvalued or undervalued?
On our blended fair value CPNG looks overvalued vs fair value at $14.28. This is an educational estimate, not advice.
What discount rate is used for CPNG?
A WACC of 9.3% and a terminal growth rate of 2.5%.
Is Coupang stock undervalued?
TickerWorth's fair value for Coupang, Inc. (CPNG) is $3.81 against a market price of $14.28. Our read: 275% above fair value. This is a model estimate, not investment advice.
Coupang (CPNG) DCF valuation and fair value
Our fair value for Coupang, Inc. (CPNG) is $3.81, built on a 9.3% discount rate (WACC) and 2.5% terminal growth. It blends our discounted-cash-flow model with other valuation lenses. Every assumption is listed on this page with its source.
What growth is priced into Coupang stock?
Today's price implies revenue growth of more than 25%/yr. Above about 25% a year the reverse-DCF stops being informative. It solves for revenue growth alone — holding margins, capital intensity and the forecast horizon fixed — so a price well above our cash-flow model's value has nowhere to go but growth, and the solver returns a rate the model can't reconcile. Read it as "the price implies growth we can't justify", not as a forecast. This is a reverse DCF: it holds our cash-flow model's other inputs and solves for the revenue growth that makes the model equal today's price of $14.28. A model estimate, not investment advice.
Coupang (CPNG) insider trading
The most recent insider filing (SEC Form 4) for Coupang, Inc. (CPNG): Lee Jonathan D., Chief Accounting Officer, open-market sale on 2026-10-02. The latest filings are listed on this page. A disclosure, not a signal to trade.
How does CPNG compare with its peers?
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Not investment advice. TickerWorth Score is a model output.
Educational tool. Every output reflects the assumptions shown — not a prediction and not investment advice. TickerWorth is not a licensed investment adviser, and these figures are estimates from public filings and market data that can be wrong.