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GOOGL · Intrinsic value

Is Alphabet Inc. (GOOGL) overvalued or undervalued?

As of Oct 19, 2026, TickerWorth publishes a fair-value range of $102.92 – $340.04 for Alphabet Inc. (GOOGL), against the delayed market price of $340.59: priced above our range. It is a range, not a single number, so we do not call it over- or undervalued. It is a model estimate, and every input behind it is sourced below.

Model by · generated from a hand-researched model · Updated Oct 19, 2026 · How these pages are made

What is GOOGL worth?

Fair-value range
$102.92 – $340.04
Market price
$340.59
Gap to fair value
—
Verdict
Priced above our range
Price as of · Prices are delayed.Our valuation lenses disagree too widely on this company for us to publish a single number, so we publish the range instead. We do not call it over- or undervalued from a spread this wide.
Fair-value range against the delayed market price: Priced above our range.

Reverse DCF, on our cash-flow model rather than the range above: Today's price implies revenue growth of more than 25%/yr. Above about 25% a year the reverse-DCF stops being informative. It solves for revenue growth alone — holding margins, capital intensity and the forecast horizon fixed — so a price well above our cash-flow model's value has nowhere to go but growth, and the solver returns a rate the model can't reconcile. Read it as "the price implies growth we can't justify", not as a forecast.

What is GOOGL's TickerWorth Score?

B57/100

A stronger business than most — priced richly vs peers

Compared with Communication Services companies in US

Its strongest point: a profitable, high-quality business. Its weakest: looks expensive on the numbers.

  • Value · 25 of 100

    Cheaper than 25% of Communication Services companies in US

  • Price vs worth · 33 of 100
  • Quality · 86 of 100

    More profitable than 86% of Communication Services companies in US

  • Financial health · 82 of 100

    Financially stronger than 82% of Communication Services companies in US

  • Growth · 61 of 100

    Growing faster than 61% of Communication Services companies in US

  • Momentum · 68 of 100

    Outperformed 68% of Communication Services companies in US over the past year

Confidence: Medium confidence · Scored

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Why GOOGL gets a range, not one number

At a recent price of $340.59, Alphabet Inc. (GOOGL) sits above every lens we ran: our valuation lenses put the business somewhere between $102.92 and $340.04 per share. They disagree too widely for us to state a single fair value. We publish the range rather than a midpoint because a number that precise would claim more than the methods can support. This is an educational model, not a price target or a recommendation.

Read the full reasoning

The valuation discounts Alphabet Inc.'s projected free cash flows at a weighted-average cost of capital (WACC) of 11.2%, with a long-run terminal growth rate of 2.5%. About 73% of the enterprise value comes from the terminal value — the portion beyond the explicit forecast window — which is typical for a stable, cash-generative business and a reminder that small changes in the discount rate or terminal growth assumption swing the intrinsic value meaningfully.

Running the DCF in reverse — solving for the growth the current price already assumes — GOOGL would need sustained revenue growth of more than 25%/yr to justify today's price, against about 14.7% a year compounded in our base case. We don't quote a precise figure here, because past about 25% a year the reverse-DCF stops being informative: it solves for revenue growth alone, holding margins, capital intensity and the forecast horizon fixed, so a price well above our fair value has nowhere to go but growth. The honest reading is that the price implies growth this model can't reconcile — not that we forecast it.

Sensitivity matters more than any single number. Across a reasonable band of discount-rate assumptions, GOOGL's modeled DCF value ranges from about $92.24 to $155.05 per share. If that range still sits below today's price, the market is optimistic relative to the model across the whole band; if it brackets the price, the stock is roughly fairly valued on our assumptions. Use the interactive slider to see exactly where your own cost-of-capital view lands.

How to read this page: the DCF fair value is what Alphabet Inc. would be worth if its cash flows grow as modeled and are discounted at the stated WACC. The assumptions table shows every input and its source; the reverse-DCF shows what the market believes; the sensitivity band shows how fragile the answer is. None of this is investment advice — it is a transparent, auditable framework for forming your own view of GOOGL's intrinsic value. Figures update as new filings and prices come in.

Every input behind GOOGL's DCF

InputValue
Base-year revenueAlphabet FY2025 10-K (accession 0001652044-26-000018, filed 2026-02-05): Total revenues FY2025 $402,836M, +15% on FY2024's $350,018M. Mix: Google Services $342,721M (Search & other $224,532M, YouTube ads $40,367M, Network $29,792M, subscriptions/platforms/devices $48,030M), Google Cloud $58,705M, Other Bets $1,537M, hedging -$127M. UNCHANGED as the base — the DCF grows this figure by forecast.revenue_growth, so 2026 belongs in the forecast. CROSS-CHECK: H1 2026 revenue was $229,692M, +23.1% on H1 2025's $186,662M (Q1 +22%, Q2 +24%), so TTM revenue through 2026-06-30 is $445,866M — already 10.7% above this base.$402,836,000,000
Base EBIT marginAlphabet FY2025 10-K (accession 0001652044-26-000018, filed 2026-02-05): Income from operations $129,039M / revenue $402,836M = 32.03%. OTHER BETS' LOSSES ARE INSIDE THIS NUMBER AND STAY INSIDE IT: the segment lost $7,515M in FY2025 (incl. a $2.1B Q4 Waymo valuation-based compensation charge), and 'Alphabet-level activities' (shared AI R&D, i.e. DeepMind/frontier-model work) cost another $16,760M. Neither is carved out or valued separately — the model treats Waymo et al. as a permanent cost of the consolidated business, which is conservative if any of them becomes a standalone business worth more than its losses. Also inside: elevated legal costs (G&A $21,482M vs $14,188M in FY2024). CROSS-CHECK: H1 2026 operating margin was 35.03% ($80,466M / $229,692M; Q1 36.1%, Q2 34.0%), with Other Bets losing $3,899M in H1 and Alphabet-level activities $11,180M. Reference figure only — the cash-flow math uses forecast.ebit_margin.32.0%
Forecast revenue growthESTIMATEAssumption — TickerWorth's 5-year explicit forecast22% → 18% → 14% → 11% → 9%
Risk-free rateUS 10Y Treasury constant maturity: 5.24% at 2026-10-01, the latest published observation.5.2%
Betayfinance beta (5Y monthly), read 2026-10-03: Published 5Y-monthly beta 1.225, used AS PUBLISHED — no normalization. Considered and rejected: Alphabet's longer-run beta sat nearer ~1.0-1.1, and one could argue the 2021-26 window is inflated by the AI re-rating and the 2022 drawdown. But the business has genuinely changed risk shape over this window — it is now a capital-intensive infrastructure builder funding itself with equity, preferred stock and $100B+ of debt — so the higher measured beta is arguably the honest description, not noise. Cost of equity = 5.24% + 1.225 x 5.0% = 11.37%. SENSITIVITY: a beta of 1.0 lowers WACC to ~10.1% and lifts the value by ~$16/share (to ~$131); it does not come close to closing the gap to the price.1.23
Terminal growthESTIMATEAssumption — house default: House default 2.5% (roughly long-run nominal GDP), kept for comparability with every other company in this tracker. For Alphabet this is arguably LOW — the forecast still grows 9% in 2030 — but a perpetuity rate above nominal GDP assumes the company eventually outgrows the economy forever. A 3.5% terminal rate adds roughly $11/share; 2.0% takes off ~$4. Must remain < WACC of ~11.2%.2.5%
Diluted sharesAlphabet Q2 2026 10-Q (accession 0001652044-26-000071, filed 2026-07-23), Note 12: Q2 2026 weighted-average diluted shares, ALL CLASSES (A + B + C), 12,309M: basic 12,151M + 142M RSUs + 16M if-converted mandatory convertible preferred. KNOWN UNDERCOUNT, ~1%, STATED RATHER THAN FIXED: this is a quarterly AVERAGE and ~80M new shares were issued only in early June (50.9M in the public offering + 28.6M to Berkshire Hathaway), and the preferred was outstanding for only ~26 days of the quarter. On a period-end basis the count is ~12,230M outstanding + ~142M RSUs + ~54M preferred at the maximum conversion rate ≈ 12,426M — ~1% more, i.e. ~$1/share less value. The direction of travel is UP: buybacks stopped (zero in H1 2026 vs $28.3B in H1 2025), and a $40B ATM programme now issues shares to cover employee-RSU withholding tax (~$30B of it for 2026, per the 2026-06-01 release) instead of retiring them via net settlement.12,309M
Market priceDelayed quote · as of 2026-10-19 15:21 UTC$340.59

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What does Alphabet Inc. do?

What does it do?

Alphabet Inc. operates through three segments: Google Services, Google Cloud, and Other Bets. Google Services provides advertising, search, Android, Chrome, devices, Gmail, Drive, Maps, Photos, Play Store, and YouTube to users across the United States, Europe, Middle East, Africa, Asia-Pacific, Canada, and Latin America.

How does it make money?

Alphabet generates $445.9 billion in annual revenue primarily through its Google Services segment. The company maintains a gross margin of 60.9% and an operating margin of 34.0%, indicating substantial profitability from its core products and advertising platform.

Is it financially healthy?

Alphabet's financial health appears strong: it has a net margin of 54.8%, a debt-to-equity ratio of 0.19, and a current ratio of 2.72, meaning it has $2.72 in current assets for every $1.00 of current liabilities. These metrics indicate low financial risk and strong liquidity.

Who at GOOGL filed insider trades?

Recent insider filings for Alphabet Inc.
DateInsiderRelationshipWhat happenedValueFiling
Shriram Kavitark RamDirectorGift—Form 4 for Shriram Kavitark Ram (opens sec.gov in a new tab)
Shriram Kavitark RamDirectorGift—Form 4 for Shriram Kavitark Ram (opens sec.gov in a new tab)
Shriram Kavitark RamDirectorGift—Form 4 for Shriram Kavitark Ram (opens sec.gov in a new tab)
Shriram Kavitark RamDirectorGift—Form 4 for Shriram Kavitark Ram (opens sec.gov in a new tab)
Shriram Kavitark RamDirectorGift—Form 4 for Shriram Kavitark Ram (opens sec.gov in a new tab)
Shriram Kavitark RamDirectorGift—Form 4 for Shriram Kavitark Ram (opens sec.gov in a new tab)

A disclosure, not a signal to trade. Source: SEC EDGAR (Form 4). Older filings and the 90-day buying-and-selling read are part of Pro. See plans

Common questions

  • What is GOOGL's intrinsic value?

    TickerWorth's valuation lenses put Alphabet Inc. (GOOGL) between $102.92 and $340.04 per share, versus a market price of $340.59. They disagree too widely for us to state a single fair value, so we publish the range.

  • Is GOOGL overvalued or undervalued?

    At $340.59 the price sits above every lens we ran. We don't call GOOGL overvalued or undervalued from a range this wide. This is an educational estimate, not advice.

  • What discount rate is used for GOOGL?

    A WACC of 11.2% and a terminal growth rate of 2.5%.

  • Is Alphabet stock undervalued?

    TickerWorth's fair-value range for Alphabet Inc. (GOOGL) is $102.92 – $340.04 against a market price of $340.59. Priced above our range. We publish a range here, not one number, so we do not call it over- or undervalued. This is a model estimate, not investment advice.

  • Alphabet (GOOGL) DCF valuation and fair value

    Our fair-value range for Alphabet Inc. (GOOGL) is $102.92 – $340.04, built on a 11.2% discount rate (WACC) and 2.5% terminal growth. It blends our discounted-cash-flow model with other valuation lenses. Every assumption is listed on this page with its source.

  • What growth is priced into Alphabet stock?

    Today's price implies revenue growth of more than 25%/yr. Above about 25% a year the reverse-DCF stops being informative. It solves for revenue growth alone — holding margins, capital intensity and the forecast horizon fixed — so a price well above our cash-flow model's value has nowhere to go but growth, and the solver returns a rate the model can't reconcile. Read it as "the price implies growth we can't justify", not as a forecast. This is a reverse DCF: it holds our cash-flow model's other inputs and solves for the revenue growth that makes the model equal today's price of $340.59. A model estimate, not investment advice.

  • Alphabet (GOOGL) insider trading

    The most recent insider filing (SEC Form 4) for Alphabet Inc. (GOOGL): Shriram Kavitark Ram, Director, gift on 2026-10-13. The latest filings are listed on this page. A disclosure, not a signal to trade.

How does GOOGL compare with its peers?

Not investment advice. TickerWorth Score is a model output.

TickerWorth is not a licensed investment adviser, and these figures are estimates from public filings and market data that can be wrong.