DECK · Intrinsic value
Is Deckers Outdoor Corporation (DECK) overvalued or undervalued?
Deckers Outdoor Corporation (DECK) trades at the delayed market price of $85.78 a share. That price already implies revenue growth of −0.4% a year for 5 years. TickerWorth's fair value is $105.06 a share (priced within our range of $71.30 – $115.62). We do not call it over- or undervalued from inside our range.
Model by Miraaj Patel · generated from SEC filings and market data · Updated Oct 19, 2026 · How these pages are made
Is DECK fairly valued?
- Fair value
- $105.06
- Market price
- $85.78
- Upside to fair value
- +22.5%
- Verdict
- Priced within our range of $71.30 – $115.62
Reverse DCF: Today's price implies revenue growth of −0.4% a year for 5 years; our model assumes 7.2% a year on average over the same horizon.
What is DECK's TickerWorth Score?
Scores higher than almost every company we compare it with
Compared with Consumer Cyclical companies in US
Its strongest point: a profitable, high-quality business. Its weakest: growth is slow or negative.
- Value · 65 of 100
Cheaper than 65% of Consumer Cyclical companies in US
- Price vs worth · 68 of 100
- Quality · 80 of 100
More profitable than 80% of Consumer Cyclical companies in US
- Financial health · 90 of 100
Financially stronger than 90% of Consumer Cyclical companies in US
- Growth · 42 of 100
Growing faster than 42% of Consumer Cyclical companies in US
- Momentum · 45 of 100
Outperformed 45% of Consumer Cyclical companies in US over the past year
Confidence: High confidence · Scored
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DECK DCF valuation, input by input
TickerWorth's fair value for Deckers Outdoor Corporation (DECK) is $105.06 a share, against the delayed market price of $85.78 (priced within our range of $71.30 – $115.62). We do not call it over- or undervalued from inside our range. It is a model estimate, and every input behind it is sourced below. This is an educational model, not a price target or a recommendation.
Read the full reasoning
One of the lenses behind that blended figure is a discounted-cash-flow model, which on its own values DECK at about $115.62 per share. The rest of this page walks through that DCF — its assumptions, reverse-DCF and discount-rate sensitivity — because it is the auditable anchor of the blend.
The valuation discounts Deckers Outdoor Corporation's projected free cash flows at a weighted-average cost of capital (WACC) of 10.2%, with a long-run terminal growth rate of 2.5%. About 70% of the enterprise value comes from the terminal value — the portion beyond the explicit forecast window — which is typical for a stable, cash-generative business and a reminder that small changes in the discount rate or terminal growth assumption swing the intrinsic value meaningfully.
Running the DCF in reverse — solving for the growth the current price already assumes — the market is implying roughly -0.4% annual revenue growth for DECK. Our base case instead compounds to about 7.2% a year over the same forecast, so the market is pricing in slower growth than our base case. The reverse-DCF is a quick sanity check: it reframes 'is this stock cheap?' as 'do I believe the growth the price requires?' rather than arguing over a single point estimate of fair value.
Sensitivity matters more than any single number. Across a reasonable band of discount-rate assumptions, DECK's modeled DCF value ranges from about $92.81 to $160.11 per share. If that range still sits below today's price, the market is optimistic relative to the model across the whole band; if it brackets the price, the stock is roughly fairly valued on our assumptions. Use the interactive slider to see exactly where your own cost-of-capital view lands.
How to read this page: the DCF fair value is what Deckers Outdoor Corporation would be worth if its cash flows grow as modeled and are discounted at the stated WACC. The assumptions table shows every input and its source; the reverse-DCF shows what the market believes; the sensitivity band shows how fragile the answer is. None of this is investment advice — it is a transparent, auditable framework for forming your own view of DECK's intrinsic value. Figures update as new filings and prices come in.
Every input behind DECK's DCF
| Input | Value |
|---|---|
| Base-year revenueDECKERS OUTDOOR CORP FY2026 10-K (accession 0001628280-26-037664): us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax, FY2026 full year. | $5,472,300,000 |
| Base EBIT marginDECKERS OUTDOOR CORP FY2026 10-K (accession 0001628280-26-037664): us-gaap:OperatingIncomeLoss 1,262,903,000 / revenue 5,472,296,000 = 23.08%, FY2026. | 23.1% |
| Forecast revenue growthESTIMATEAssumption — TickerWorth's 5-year explicit forecast | 10% → 9% → 7% → 6% → 4% |
| Risk-free rateLive feed — US 10-year Treasury yield (^TNX) | 5.1% |
| BetaLive feed — yfinance, 5-year monthly beta vs the S&P 500 (clamped to 0.4–2.5) | 1.12 |
| Terminal growthESTIMATEAssumption — TickerWorth house default 2.5%, held below WACC | 2.5% |
| Diluted sharesDECKERS OUTDOOR CORP FY2026 10-K (accession 0001628280-26-037664): WeightedAverageNumberOfDilutedSharesOutstanding = 145,805,000 shares, FY2026. | 146M |
| Market priceDelayed quote · as of 2026-10-19 13:53 UTC | $85.78 |
Change DECK's assumptions
The discount-rate dial and the editable model
ProChange growth, margin and WACC yourself — Pro (7-day free trial, card required).
What does Deckers Outdoor Corporation do?
What does it do?
Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities in the United States and internationally. The company offers footwear, apparel, and accessories under the UGG brand; footwear, such as running, trail, hiking, fitness, and lifestyle shoes, as well as apparel and accessories under the HOKA brand; and sandals, shoes, and boots under the Teva brand name. It operates in the Footwear & Accessories industry (Consumer Cyclical sector), headquartered in United States. The company employs roughly 6,000 people.
How does it make money?
The business turns $5.5B in annual revenue into profit. Out of every $100 of sales, about $15 is left as operating profit (operating margin of 15.2%), after a 58% gross margin on the products/services it sells. After all costs, taxes and interest, 18.4% of revenue becomes bottom-line net profit.
Is it financially healthy?
Financially it looks solid: carries modest debt (0.2× equity), comfortably covers its short-term bills (2.7× current ratio), and is currently profitable.
DECK insider trading
We have no recent SEC Form 4 insider filings on file for Deckers Outdoor Corporation. Form 4 covers US-listed companies only.
Common questions
What is DECK's intrinsic value?
TickerWorth's blended fair value for Deckers Outdoor Corporation (DECK) is $105.06 per share, versus a market price of $85.78 (priced within our range of $71.30 – $115.62).
Is DECK overvalued or undervalued?
Priced within our range of $71.30 – $115.62 at $85.78. We don't call DECK overvalued or undervalued from a range. This is an educational estimate, not advice.
What discount rate is used for DECK?
A WACC of 10.2% and a terminal growth rate of 2.5%.
Is Deckers Outdoor stock undervalued?
TickerWorth's fair value for Deckers Outdoor Corporation (DECK) is $105.06 against a market price of $85.78. Our read: Priced within our range of $71.30 – $115.62. This is a model estimate, not investment advice.
Deckers Outdoor (DECK) DCF valuation and fair value
Our fair value for Deckers Outdoor Corporation (DECK) is $105.06, built on a 10.2% discount rate (WACC) and 2.5% terminal growth. It blends our discounted-cash-flow model with other valuation lenses. Every assumption is listed on this page with its source.
What growth is priced into Deckers Outdoor stock?
Today's price implies revenue growth of −0.4% a year for 5 years; our model assumes 7.2% a year on average over the same horizon. This is a reverse DCF: it holds our cash-flow model's other inputs and solves for the revenue growth that makes the model equal today's price of $85.78. A model estimate, not investment advice.
Deckers Outdoor (DECK) insider trading
We have no recent SEC Form 4 insider filings on file for Deckers Outdoor Corporation (DECK). Form 4 covers US-listed companies only.
How does DECK compare with its peers?
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Not investment advice. TickerWorth Score is a model output.
Educational tool. Every output reflects the assumptions shown — not a prediction and not investment advice. TickerWorth is not a licensed investment adviser, and these figures are estimates from public filings and market data that can be wrong.