What is INTU's intrinsic value?

TickerWorth's blended fair value for Intuit Inc. (INTU) is $335.78 per share, versus a market price of $325.15 (priced within our range of $177.57 – $404.81).

Is INTU overvalued or undervalued?

Priced within our range of $177.57 – $404.81 at $325.15. We don't call INTU overvalued or undervalued from a range. This is an educational estimate, not advice.

What discount rate is used for INTU?

A WACC of 9.7% and a terminal growth rate of 2.5%.

Is Intuit stock undervalued?

TickerWorth's fair value for Intuit Inc. (INTU) is $335.78 against a market price of $325.15. Our read: Priced within our range of $177.57 – $404.81. This is a model estimate, not investment advice.

Intuit (INTU) DCF valuation and fair value

Our fair value for Intuit Inc. (INTU) is $335.78, built on a 9.7% discount rate (WACC) and 2.5% terminal growth. It blends our discounted-cash-flow model with other valuation lenses. Every assumption is listed on this page with its source.

What growth is priced into Intuit stock?

Today's price implies revenue growth of 1.6% a year for 5 years; our model assumes 7.4% a year on average over the same horizon. This is a reverse DCF: it holds our cash-flow model's other inputs and solves for the revenue growth that makes the model equal today's price of $325.15. A model estimate, not investment advice.

Intuit (INTU) insider trading

The most recent insider filing (SEC Form 4) for Intuit Inc. (INTU): Goodarzi Sasan K, Director, Chairman and CEO, option exercise on 2026-10-01. The latest filings are listed on this page. A disclosure, not a signal to trade.

INTU · Intrinsic value

Is Intuit Inc. (INTU) overvalued or undervalued?

Name: Intuit Inc. (INTU) DCF intrinsic value
Creator: TickerWorth

Intuit Inc. (INTU) trades at the delayed market price of $325.15 a share. That price already implies revenue growth of 1.6% a year for 5 years. TickerWorth's fair value is $335.78 a share (priced within our range of $177.57 – $404.81). We do not call it over- or undervalued from inside our range.

Model by Miraaj Patel · generated from a hand-researched model · Updated Oct 19, 2026 · How these pages are made

Open full INTU analysis

Is INTU fairly valued?

Fair value: $335.78
Market price: $325.15
Upside to fair value: +3.3%
Verdict: Priced within our range of $177.57 – $404.81

Price as of 19 Oct 2026, 13:15 UTC · Prices are delayed.

Fair value against the delayed market price: Priced within our range of $177.57 – $404.81.

Reverse DCF: Today's price implies revenue growth of 1.6% a year for 5 years; our model assumes 7.4% a year on average over the same horizon.

What is INTU's TickerWorth Score?

C55/100

Middle of the pack — real strengths and real weaknesses

Compared with Technology companies in US

Its strongest point: looks cheap on the numbers. Its weakest: growth is slow or negative.

Value · 71 of 100
Cheaper than 71% of Technology companies in US
Price vs worth · 53 of 100
Quality · 73 of 100
More profitable than 73% of Technology companies in US
Financial health · 50 of 100
Financially stronger than 50% of Technology companies in US
Growth · 31 of 100
Growing faster than 31% of Technology companies in US
Momentum · 23 of 100
Outperformed 23% of Technology companies in US over the past year

Confidence: High confidence · Scored 19 Oct 2026, 13:15 UTC

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Where the numbers come from

Hand-researched model

What the modeller flagged

YEAR-1 FCF IS ~37% BELOW INTUIT'S LAST REPORTED FCF (~$5.5B modeled vs $8,617M for FY2026) — beyond the 20% threshold, so stated. It decomposes: SBC of ~$2.0B is a real expense here but a non-cash add-back in reported cash flow; ~$1.3B of FY2026 cash flow was a deferred-tax timing benefit (cash taxes $281M vs a $1,451M provision) that the model does not assume repeats; and ~$0.6B of acquired-intangible amortization is not added back. Those three alone exceed the gap, so the model is internally consistent rather than pessimistic about operations.
TERMINAL VALUE IS ~74% OF ENTERPRISE VALUE — just under the 75% line. Three quarters of the answer depends on what Intuit looks like after FY2031, which is exactly the question the market is fighting about.
THE BULL AND BEAR CASES ARE BOTH ABOUT AI, AND THIS MODEL TAKES NEITHER EXTREME. The bear case is that AI agents commoditise tax preparation and small-business bookkeeping, eroding TurboTax pricing and QuickBooks seat growth; TurboTax units are already falling (-2% in FY2026). The bull case is Intuit's own: the data and distribution moat lets it sell AI-plus-human expert services (TurboTax Live +37%, 53% of TurboTax revenue). Growth fades to 5.5% by FY2031 — slower than management's three-year frame — but does not turn negative.
ACQUIRED-INTANGIBLE AMORTIZATION KEPT AS A COST is conservative for a company that has stopped acquiring: $0 of acquisitions in FY2026. If you believe Intuit will never buy growth again, the honest add-back is worth ~+$38/share. I keep the charge because Mailchimp, the larger of the two deals, is now guided flat-to-down — the evidence says the acquisitions were not free.
TAX AT 24% WHILE CASH TAX IS NEAR ZERO. FY2026 cash taxes were $281M on $6.0B of pretax income. If that persists for several years the model is too low; it is treated as timing (deferred tax liability built up, deferred tax asset drawn down from $1,222M to $172M) rather than a permanent rate.
SHARE COUNT TAKES NO CREDIT FOR BUYBACKS: Intuit retired ~2% of its diluted count in FY2026 and has $7.9B of authorization left — about 10% of today's market cap. Using 272M rather than the 267.2M outstanding is a deliberate, small haircut.
SBC of $2,056M (9.6% of revenue) stays expensed inside GAAP EBIT; FY2027 guidance includes $2,020M. No add-back.

INTU DCF valuation, input by input

TickerWorth's fair value for Intuit Inc. (INTU) is $335.78 a share, against the delayed market price of $325.15 (priced within our range of $177.57 – $404.81). We do not call it over- or undervalued from inside our range. It is a model estimate, and every input behind it is sourced below. This is an educational model, not a price target or a recommendation.

Read the full reasoning

One of the lenses behind that blended figure is a discounted-cash-flow model, which on its own values INTU at about $352.40 per share. The rest of this page walks through that DCF — its assumptions, reverse-DCF and discount-rate sensitivity — because it is the auditable anchor of the blend.

The valuation discounts Intuit Inc.'s projected free cash flows at a weighted-average cost of capital (WACC) of 9.7%, with a long-run terminal growth rate of 2.5%. About 74% of the enterprise value comes from the terminal value — the portion beyond the explicit forecast window — which is typical for a stable, cash-generative business and a reminder that small changes in the discount rate or terminal growth assumption swing the intrinsic value meaningfully.

Running the DCF in reverse — solving for the growth the current price already assumes — the market is implying roughly 1.6% annual revenue growth for INTU. Our base case instead compounds to about 7.4% a year over the same forecast, so the market is pricing in slower growth than our base case. The reverse-DCF is a quick sanity check: it reframes 'is this stock cheap?' as 'do I believe the growth the price requires?' rather than arguing over a single point estimate of fair value.

Sensitivity matters more than any single number. Across a reasonable band of discount-rate assumptions, INTU's modeled DCF value ranges from about $267.84 to $526.03 per share. If that range still sits below today's price, the market is optimistic relative to the model across the whole band; if it brackets the price, the stock is roughly fairly valued on our assumptions. Use the interactive slider to see exactly where your own cost-of-capital view lands.

How to read this page: the DCF fair value is what Intuit Inc. would be worth if its cash flows grow as modeled and are discounted at the stated WACC. The assumptions table shows every input and its source; the reverse-DCF shows what the market believes; the sensitivity band shows how fragile the answer is. None of this is investment advice — it is a transparent, auditable framework for forming your own view of INTU's intrinsic value. Figures update as new filings and prices come in.

Every input behind INTU's DCF

Input	Value	Source
Base-year revenueIntuit FY2026 10-K (accession 0000896878-26-000037, filed 2026-09-09): Total net revenue FY2026 (year ended 2026-07-31), us-gaap:Revenues $21,448M, +13.9% on FY2025's $18,831M (FY2024 $16,285M, FY2023 $14,368M). Ties to the Q4 release (Table A). Mix: Global Business Solutions $12.9B (+16%; +18% ex-Mailchimp), Consumer $8.6B (+11%) — TurboTax $5.3B (+7%), Credit Karma $2.6B (+20%), ProTax $647M (+4%). CROSS-CHECK ON THE LATEST QUARTER: Q4 FY2026 revenue $4,354M, +13.7% YoY — no deceleration inside the year. The deceleration arrives in the FY2027 guide (9-10%), which is why it sits in the forecast and not here. Intuit is highly seasonal: Q3 (Feb-Apr, tax season) is ~40% of revenue and ~68% of GAAP operating income, so a single quarter is not a run-rate.	$21,448,000,000	Intuit FY2026 10-K (accession 0000896878-26-000037, filed 2026-09-09): Total net revenue FY2026 (year ended 2026-07-31), us-gaap:Revenues $21,448M, +13.9% on FY2025's $18,831M (FY2024 $16,285M, FY2023 $14,368M). Ties to the Q4 release (Table A). Mix: Global Business Solutions $12.9B (+16%; +18% ex-Mailchimp), Consumer $8.6B (+11%) — TurboTax $5.3B (+7%), Credit Karma $2.6B (+20%), ProTax $647M (+4%). CROSS-CHECK ON THE LATEST QUARTER: Q4 FY2026 revenue $4,354M, +13.7% YoY — no deceleration inside the year. The deceleration arrives in the FY2027 guide (9-10%), which is why it sits in the forecast and not here. Intuit is highly seasonal: Q3 (Feb-Apr, tax season) is ~40% of revenue and ~68% of GAAP operating income, so a single quarter is not a run-rate.
Base EBIT marginIntuit FY2026 10-K (accession 0000896878-26-000037, filed 2026-09-09): GAAP operating income $5,884M / revenue $21,448M = 27.43% (us-gaap:OperatingIncomeLoss, tagged). Kept as REPORTED, including two things a reader should see: (1) $293M of Q4 restructuring for the 17% workforce cut announced 2026-05-20 (1.37 pts; ex-restructuring the margin is 28.80%), and (2) $659M of acquired-intangible amortization ($174M acquired technology + $485M other acquired intangibles, 3.07 pts) from the Credit Karma (2020) and Mailchimp (2021) deals, which this model deliberately leaves as an expense — see da_pct_revenue. SBC of $2,056M (9.6% of revenue) is also inside it. Trend: 23.3% (FY2024), 26.1% (FY2025), 27.4% (FY2026). The base margin only feeds the peak-margin test; the forecast starts from the FY2027 GAAP guide.	27.4%	Intuit FY2026 10-K (accession 0000896878-26-000037, filed 2026-09-09): GAAP operating income $5,884M / revenue $21,448M = 27.43% (us-gaap:OperatingIncomeLoss, tagged). Kept as REPORTED, including two things a reader should see: (1) $293M of Q4 restructuring for the 17% workforce cut announced 2026-05-20 (1.37 pts; ex-restructuring the margin is 28.80%), and (2) $659M of acquired-intangible amortization ($174M acquired technology + $485M other acquired intangibles, 3.07 pts) from the Credit Karma (2020) and Mailchimp (2021) deals, which this model deliberately leaves as an expense — see da_pct_revenue. SBC of $2,056M (9.6% of revenue) is also inside it. Trend: 23.3% (FY2024), 26.1% (FY2025), 27.4% (FY2026). The base margin only feeds the peak-margin test; the forecast starts from the FY2027 GAAP guide.
Forecast revenue growthESTIMATEAssumption — TickerWorth's 5-year explicit forecast	9% → 8% → 8% → 6% → 6%	ESTIMATEAssumption — TickerWorth's 5-year explicit forecast
Risk-free rateUS 10Y Treasury constant maturity (FRED DGS10): 5.24% on 2026-10-01, the latest published observation. House input shared by every model in this tracker.	5.2%	US 10Y Treasury constant maturity (FRED DGS10): 5.24% on 2026-10-01, the latest published observation. House input shared by every model in this tracker.
Betayfinance / Yahoo 5Y-monthly beta: Published 5Y-monthly beta 0.976, used AS PUBLISHED — no normalization. Considered and rejected both directions: (up) the 2026 collapse is idiosyncratic, AI-disruption repricing, which a regression against the market barely registers, so one could argue the published figure understates risk; (down) Intuit's revenue is ~40% tax-season-driven and largely non-cyclical. Neither argument is strong enough to override the published number. Each 0.1 of beta is worth roughly $22-26/share (1.076 gives ~$331; 0.8 gives ~$398). The reverse DCF needs a beta of ~1.36 (WACC ~11.5%) to reach today's price.	0.98	yfinance / Yahoo 5Y-monthly beta: Published 5Y-monthly beta 0.976, used AS PUBLISHED — no normalization. Considered and rejected both directions: (up) the 2026 collapse is idiosyncratic, AI-disruption repricing, which a regression against the market barely registers, so one could argue the published figure understates risk; (down) Intuit's revenue is ~40% tax-season-driven and largely non-cyclical. Neither argument is strong enough to override the published number. Each 0.1 of beta is worth roughly $22-26/share (1.076 gives ~$331; 0.8 gives ~$398). The reverse DCF needs a beta of ~1.36 (WACC ~11.5%) to reach today's price.
Terminal growthESTIMATEAssumption — house default: House default 2.5% (roughly long-run nominal GDP), kept for comparability. Not generous for Intuit specifically: the small-business and consumer-finance markets it sells into grow with nominal GDP, and its pricing power has been real (QuickBooks Online Accounting +20-23% on higher effective prices). But AI-driven commoditisation of tax prep is the live counter-argument. 2.0% takes ~$18/share off. Well below WACC of 9.70%.	2.5%	ESTIMATEAssumption — house default: House default 2.5% (roughly long-run nominal GDP), kept for comparability. Not generous for Intuit specifically: the small-business and consumer-finance markets it sells into grow with nominal GDP, and its pricing power has been real (QuickBooks Online Accounting +20-23% on higher effective prices). But AI-driven commoditisation of tax prep is the live counter-argument. 2.0% takes ~$18/share off. Well below WACC of 9.70%.
Diluted sharesIntuit Q4 FY2026 earnings release, 8-K Ex-99.01 filed 2026-08-25 (accession 0000896878-26-000029): Q4 FY2026 weighted-average diluted shares, 272M (Table A; FY2026 full year 277M, Q3 276M, Q1 281M). Falling ~2% a year because buybacks ($5.5B in FY2026, up 96%; $7.9B authorization remaining) more than offset SBC issuance. The 10-K cover shows 267,236,000 shares outstanding at 2026-08-31, so 272M is mildly CONSERVATIVE (~1.8%, ~$6/share). The model does not credit future buybacks.	272M	Intuit Q4 FY2026 earnings release, 8-K Ex-99.01 filed 2026-08-25 (accession 0000896878-26-000029): Q4 FY2026 weighted-average diluted shares, 272M (Table A; FY2026 full year 277M, Q3 276M, Q1 281M). Falling ~2% a year because buybacks ($5.5B in FY2026, up 96%; $7.9B authorization remaining) more than offset SBC issuance. The 10-K cover shows 267,236,000 shares outstanding at 2026-08-31, so 272M is mildly CONSERVATIVE (~1.8%, ~$6/share). The model does not credit future buybacks.
Market priceDelayed quote · as of 2026-10-19 13:15 UTC	$325.15	Delayed quote · as of 2026-10-19 13:15 UTC

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What does Intuit Inc. do?

What does it do?

Intuit Inc. provides financial management, payments and capital, compliance, and marketing products and services in the United States. It operates in the Software - Application industry (Technology sector), headquartered in United States. The company employs roughly 18,600 people.

How does it make money?

The business turns $21.4B in annual revenue into profit. Out of every $100 of sales, about $18 is left as operating profit (operating margin of 17.6%), after a 81% gross margin on the products/services it sells. After all costs, taxes and interest, 21.3% of revenue becomes bottom-line net profit.

Is it financially healthy?

Financially it looks solid: carries modest debt (0.4× equity), comfortably covers its short-term bills (1.5× current ratio), and is currently profitable.

Who at INTU filed insider trades?

Recent insider filings for Intuit Inc.
Date	Insider	Relationship	What happened	Value	Filing
1 Oct 2026	Goodarzi Sasan K	Director, Chairman and CEO	Option exercise	—	Form 4 for Goodarzi Sasan K (opens sec.gov in a new tab)
1 Oct 2026	Goodarzi Sasan K	Director, Chairman and CEO	Option exercise	—	Form 4 for Goodarzi Sasan K (opens sec.gov in a new tab)
1 Oct 2026	Goodarzi Sasan K	Director, Chairman and CEO	Option exercise	—	Form 4 for Goodarzi Sasan K (opens sec.gov in a new tab)
1 Oct 2026	Goodarzi Sasan K	Director, Chairman and CEO	Option exercise	—	Form 4 for Goodarzi Sasan K (opens sec.gov in a new tab)
1 Oct 2026	Goodarzi Sasan K	Director, Chairman and CEO	Shares withheld (tax)	$346,871.30	Form 4 for Goodarzi Sasan K (opens sec.gov in a new tab)
1 Oct 2026	Hotz Lauren D	SVP, Chief Accounting Officer	Option exercise	—	Form 4 for Hotz Lauren D (opens sec.gov in a new tab)

A disclosure, not a signal to trade. Source: SEC EDGAR (Form 4). Older filings and the 90-day buying-and-selling read are part of Pro. See plans

Common questions

What is INTU's intrinsic value?
TickerWorth's blended fair value for Intuit Inc. (INTU) is $335.78 per share, versus a market price of $325.15 (priced within our range of $177.57 – $404.81).
Is INTU overvalued or undervalued?
Priced within our range of $177.57 – $404.81 at $325.15. We don't call INTU overvalued or undervalued from a range. This is an educational estimate, not advice.
What discount rate is used for INTU?
A WACC of 9.7% and a terminal growth rate of 2.5%.
Is Intuit stock undervalued?
TickerWorth's fair value for Intuit Inc. (INTU) is $335.78 against a market price of $325.15. Our read: Priced within our range of $177.57 – $404.81. This is a model estimate, not investment advice.
Intuit (INTU) DCF valuation and fair value
Our fair value for Intuit Inc. (INTU) is $335.78, built on a 9.7% discount rate (WACC) and 2.5% terminal growth. It blends our discounted-cash-flow model with other valuation lenses. Every assumption is listed on this page with its source.
What growth is priced into Intuit stock?
Today's price implies revenue growth of 1.6% a year for 5 years; our model assumes 7.4% a year on average over the same horizon. This is a reverse DCF: it holds our cash-flow model's other inputs and solves for the revenue growth that makes the model equal today's price of $325.15. A model estimate, not investment advice.
Intuit (INTU) insider trading
The most recent insider filing (SEC Form 4) for Intuit Inc. (INTU): Goodarzi Sasan K, Director, Chairman and CEO, option exercise on 2026-10-01. The latest filings are listed on this page. A disclosure, not a signal to trade.