What is MAS's intrinsic value?

TickerWorth's valuation lenses put Masco Corporation (MAS) between $41.90 and $132.91 per share, versus a market price of $72.87. They disagree too widely for us to state a single fair value, so we publish the range.

Is MAS overvalued or undervalued?

At $72.87 the price sits inside a range too wide to call either way. We don't call MAS overvalued or undervalued from a range this wide. This is an educational estimate, not advice.

What discount rate is used for MAS?

A WACC of 10.4% and a terminal growth rate of 2.5%.

Is Masco stock undervalued?

TickerWorth's fair-value range for Masco Corporation (MAS) is $41.90 – $132.91 against a market price of $72.87. Too wide to call. We publish a range here, not one number, so we do not call it over- or undervalued. This is a model estimate, not investment advice.

Masco (MAS) DCF valuation and fair value

Our fair-value range for Masco Corporation (MAS) is $41.90 – $132.91, built on a 10.4% discount rate (WACC) and 2.5% terminal growth. It blends our discounted-cash-flow model with other valuation lenses. Every assumption is listed on this page with its source.

What growth is priced into Masco stock?

Today's price implies revenue growth of 12.9% a year for 5 years; our model assumes 2.6% a year on average over the same horizon. This is a reverse DCF: it holds our cash-flow model's other inputs and solves for the revenue growth that makes the model equal today's price of $72.87. A model estimate, not investment advice.

Masco (MAS) insider trading

The most recent insider filing (SEC Form 4) for Masco Corporation (MAS): Stevens Charles K. III, Director, grant / award on 2026-05-08. The latest filings are listed on this page. A disclosure, not a signal to trade.

MAS · Intrinsic value

Is Masco Corporation (MAS) overvalued or undervalued?

Name: Masco Corporation (MAS) DCF intrinsic value
Creator: TickerWorth

As of Oct 19, 2026, TickerWorth's valuation lenses put Masco Corporation (MAS) at $41.90 – $132.91, too broad a range to say where the delayed market price of $72.87 sits in it, so we do not call it over- or undervalued. It is a model estimate, and every input behind it is sourced below.

Model by Miraaj Patel · generated from a hand-researched model · Updated Oct 19, 2026 · How these pages are made

Open full MAS analysis

What is MAS worth?

Backup data source

This price comes from our backup market-data feed.

Fair-value range: $41.90 – $132.91
Market price: $72.87
Gap to fair value: —
Verdict: Too wide to call

Price as of 19 Oct 2026, 12:59 UTC · Prices are delayed.Our valuation lenses disagree too widely on this company for us to publish a single number, so we publish the range instead. We do not call it over- or undervalued from a spread this wide.

Fair-value range against the delayed market price: Too wide to call.

Reverse DCF: Today's price implies revenue growth of 12.9% a year for 5 years; our model assumes 2.6% a year on average over the same horizon.

What is MAS's TickerWorth Score?

A63/100

Scores higher than almost every company we compare it with

Compared with Industrials companies in US

Its strongest point: looks cheap on the numbers. Its weakest: growth is slow or negative.

Value · 78 of 100
Cheaper than 78% of Industrials companies in US
Price vs worth · 60 of 100
Quality · 78 of 100
More profitable than 78% of Industrials companies in US
Financial health · 52 of 100
Financially stronger than 52% of Industrials companies in US
Growth · 26 of 100
Growing faster than 26% of Industrials companies in US
Momentum · 75 of 100
Outperformed 75% of Industrials companies in US over the past year

Confidence: Medium confidence · Scored 19 Oct 2026, 12:59 UTC

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Where the numbers come from

Hand-researched model

What the modeller flagged

THE MODEL DISAGREES WITH THE MARKET BY ABOUT 39%, AND MOST OF THAT IS THE DISCOUNT RATE. At the house rate (5.24% Treasury + 1.294 x 5% ERP = 11.7% cost of equity; WACC 10.36%) and a 2.5% perpetuity, a business generating ~$0.87-1.05B of free cash flow a year is worth ~$12.0B of enterprise value; at today's price the market pays ~$17.0B (market cap ~$13.5B + core net debt $2.7B + ~$0.8B for the minority), about 13.6x operating profit. Holding everything else, the price needs a beta of ~0.70 (WACC ~8.0%), or terminal growth of ~5.4%, or a steady ~24.8% operating margin from 2027 (far above anything Masco has reported), or ~13% revenue growth a year for five years. No plausible housing path closes the gap on its own: a strong recovery (4-5% growth, margin to 18.5%) gives ~$48, a stuck market ~$36.
BETA IS THE BIGGEST SINGLE INPUT. The published 1.294 is used as is, as Home Depot's 0.955 is. Every 0.1 of beta moves the value ~$3.10; at Home Depot's beta (0.955) Masco would be worth ~$55. If a reader believes the five-year window over-weights the 2022 rate shock, this is the cell to change.
TERMINAL VALUE IS ~70% OF ENTERPRISE VALUE - below the 75% line, because a 10.4% discount rate shrinks distant years hard. Implied exit multiple ~8.4x 2030 EBITDA.
YEAR-1 FCF (~$871M) is ~1% above the last reported fiscal-year FCF ($866M), but ~23% BELOW trailing-twelve-month FCF to 2026-06-30 ($1,126M). The trailing figure is flattered by the IEEPA refunds received in cash and the timing of working capital (H1 2026 OCF $417M vs $148M a year earlier); the model counts the refunds once, in the 2026-06-30 cash. Management guides ~95% conversion of net income, which on guided adjusted EPS of $4.40-4.60 x ~200M shares is ~$835-875M - bracketing the model's Year 1.
YEAR 1 IS ALREADY HALF REPORTED (H1 ended 2026-06-30). The engine discounts all of FY2026 a full year while H1's cash sits in the 2026-06-30 balance sheet; the two roughly offset. The FY2026 10-K (~February 2027) re-base removes the overlap.
THE NONCONTROLLING INTEREST IS VALUED BY JUDGEMENT. Hansgrohe SE is not listed, so the minority stake has no market price; ~15x its earnings share ($800M) is an estimate. Book value ($247M) would add ~$2.80/share; a higher multiple would take value off.
TARIFF REGIME RISK IS UNMODELLED BEYOND GUIDANCE. Management's guide 'contemplate[s] the tariffs that are in place' (Section 232 copper/steel/aluminium and the new Section 301 duties), with a one-quarter lag into the P&L, and the CFO expects mid-single-digit commodity inflation in H2 2026. A new tariff layer on China-sourced plumbing would hit the 2027 margin before pricing catches up; the model's slower margin path (17.0% in 2028 vs a >=18% adjusted target) is the only allowance for it.
SBC of $30M (0.4% of sales, FY2025) is expensed inside GAAP operating profit and not added back; dilution is captured by the weighted-diluted count, which buybacks are shrinking.
No beta, tax or bridge adjustment has been made to move the answer toward the market price; the inputs are published or guided figures except the Years 2-5 path, the working-capital rate and the minority-interest value, which are mine.

Why MAS gets a range, not one number

At a recent price of $72.87, Masco Corporation (MAS) sits inside a range too wide to call either way: our valuation lenses put the business somewhere between $41.90 and $132.91 per share. They disagree too widely for us to state a single fair value. We publish the range rather than a midpoint because a number that precise would claim more than the methods can support. This is an educational model, not a price target or a recommendation.

Read the full reasoning

The valuation discounts Masco Corporation's projected free cash flows at a weighted-average cost of capital (WACC) of 10.4%, with a long-run terminal growth rate of 2.5%. About 70% of the enterprise value comes from the terminal value — the portion beyond the explicit forecast window — which is typical for a stable, cash-generative business and a reminder that small changes in the discount rate or terminal growth assumption swing the intrinsic value meaningfully.

Running the DCF in reverse — solving for the growth the current price already assumes — the market is implying roughly 12.9% annual revenue growth for MAS. Our base case instead compounds to about 2.6% a year over the same forecast, so the market is pricing in materially faster growth than our base case. The reverse-DCF is a quick sanity check: it reframes 'is this stock cheap?' as 'do I believe the growth the price requires?' rather than arguing over a single point estimate of fair value.

Sensitivity matters more than any single number. Across a reasonable band of discount-rate assumptions, MAS's modeled DCF value ranges from about $28.69 to $67.25 per share. If that range still sits below today's price, the market is optimistic relative to the model across the whole band; if it brackets the price, the stock is roughly fairly valued on our assumptions. Use the interactive slider to see exactly where your own cost-of-capital view lands.

How to read this page: the DCF fair value is what Masco Corporation would be worth if its cash flows grow as modeled and are discounted at the stated WACC. The assumptions table shows every input and its source; the reverse-DCF shows what the market believes; the sensitivity band shows how fragile the answer is. None of this is investment advice — it is a transparent, auditable framework for forming your own view of MAS's intrinsic value. Figures update as new filings and prices come in.

Every input behind MAS's DCF

Input	Value	Source
Base-year revenueMasco FY2025 10-K (accession 0000062996-26-000005, filed 2026-02-10), calendar year ended 2025-12-31: Net sales $7,562M (us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax), -3.4% on FY2024's $7,828M; -2% in local currency excluding the Kichler lighting divestiture (Q3 2024). THIRD STRAIGHT YEAR OF DECLINE from the FY2022 peak of $8,680M (FY2023 $7,967M, FY2024 $7,828M): North America volume fell in each year and Decorative Architectural (Behr paint) fell 14% in FY2025 (-8% ex Kichler and currency) on weak DIY paint demand. Plumbing grew 3%. Mix: 21% of FY2025 sales were outside North America (mostly hansgrohe in Europe); $2,859M (38%) went to a single customer, The Home Depot. UNCHANGED as the base - the DCF grows it by forecast.revenue_growth. CROSS-CHECK: H1 2026 net sales $3,910M, +1.5% on H1 2025's $3,852M, but flat in local currency (8-K Ex-99.1, 2026-07-29): price +3%, North America volume -3%; Q2 alone fell 3% to $1,992M. Trailing twelve months to 2026-06-30: $7,620M. Bristan (UK taps and showers, ~GBP 63M of revenue, ~1.1% of sales) was sold on 2026-07-28 and is still inside this base - see special_cases.	$7,562,000,000	Masco FY2025 10-K (accession 0000062996-26-000005, filed 2026-02-10), calendar year ended 2025-12-31: Net sales $7,562M (us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax), -3.4% on FY2024's $7,828M; -2% in local currency excluding the Kichler lighting divestiture (Q3 2024). THIRD STRAIGHT YEAR OF DECLINE from the FY2022 peak of $8,680M (FY2023 $7,967M, FY2024 $7,828M): North America volume fell in each year and Decorative Architectural (Behr paint) fell 14% in FY2025 (-8% ex Kichler and currency) on weak DIY paint demand. Plumbing grew 3%. Mix: 21% of FY2025 sales were outside North America (mostly hansgrohe in Europe); $2,859M (38%) went to a single customer, The Home Depot. UNCHANGED as the base - the DCF grows it by forecast.revenue_growth. CROSS-CHECK: H1 2026 net sales $3,910M, +1.5% on H1 2025's $3,852M, but flat in local currency (8-K Ex-99.1, 2026-07-29): price +3%, North America volume -3%; Q2 alone fell 3% to $1,992M. Trailing twelve months to 2026-06-30: $7,620M. Bristan (UK taps and showers, ~GBP 63M of revenue, ~1.1% of sales) was sold on 2026-07-28 and is still inside this base - see special_cases.
Base EBIT marginMasco Q4/FY2025 earnings release, 8-K Ex-99.1 (accession 0000062996-26-000004, filed 2026-02-10) + FY2025 10-K (accession 0000062996-26-000005): GAAP operating profit $1,248M / net sales $7,562M = 16.50% (us-gaap:OperatingIncomeLoss, ties to the 10-K). GAAP, i.e. AFTER $19M of rationalization charges and a $5M intangible impairment; management's adjusted margin was 16.8% ($1,272M). History on the same tag (10-K filings): 16.2% FY2019, 18.0% FY2020, 16.8% FY2021, 14.9% FY2022, 16.9% FY2023, 17.4% FY2024, 16.5% FY2025 - a business that holds mid-to-high teens margins through a housing downturn, which is the quality case for it. FY2025's dip came from commodity and tariff costs (mostly China-sourced plumbing) and lower volume. CROSS-CHECK H1 2026: GAAP operating profit $787M = 20.1% of sales (18.1% in H1 2025), BUT that includes a ~$95M NET benefit from IEEPA tariff refunds booked in Q2 (10-Q Note G); excluding it H1 is $692M = 17.7%, up ~60bp on H1 2025 on price and cost savings. Operating leases: $63M of FY2025 operating lease cost stays inside this EBIT, consistent with leaving operating lease liabilities out of net debt.	16.5%	Masco Q4/FY2025 earnings release, 8-K Ex-99.1 (accession 0000062996-26-000004, filed 2026-02-10) + FY2025 10-K (accession 0000062996-26-000005): GAAP operating profit $1,248M / net sales $7,562M = 16.50% (us-gaap:OperatingIncomeLoss, ties to the 10-K). GAAP, i.e. AFTER $19M of rationalization charges and a $5M intangible impairment; management's adjusted margin was 16.8% ($1,272M). History on the same tag (10-K filings): 16.2% FY2019, 18.0% FY2020, 16.8% FY2021, 14.9% FY2022, 16.9% FY2023, 17.4% FY2024, 16.5% FY2025 - a business that holds mid-to-high teens margins through a housing downturn, which is the quality case for it. FY2025's dip came from commodity and tariff costs (mostly China-sourced plumbing) and lower volume. CROSS-CHECK H1 2026: GAAP operating profit $787M = 20.1% of sales (18.1% in H1 2025), BUT that includes a ~$95M NET benefit from IEEPA tariff refunds booked in Q2 (10-Q Note G); excluding it H1 is $692M = 17.7%, up ~60bp on H1 2025 on price and cost savings. Operating leases: $63M of FY2025 operating lease cost stays inside this EBIT, consistent with leaving operating lease liabilities out of net debt.
Forecast revenue growthESTIMATEAssumption — TickerWorth's 5-year explicit forecast	2% → 2% → 3% → 3% → 3%	ESTIMATEAssumption — TickerWorth's 5-year explicit forecast
Risk-free rateUS 10Y Treasury constant maturity (FRED DGS10): 5.24% on 2026-10-01, the latest published observation. Shared by every model in this tracker. As with Home Depot, the same rate drives the mortgage rates that hold housing turnover - and therefore big-ticket remodelling - down, so it hurts this valuation twice.	5.2%	US 10Y Treasury constant maturity (FRED DGS10): 5.24% on 2026-10-01, the latest published observation. Shared by every model in this tracker. As with Home Depot, the same rate drives the mortgage rates that hold housing turnover - and therefore big-ticket remodelling - down, so it hurts this valuation twice.
BetaYahoo Finance 5Y-monthly beta via yfinance, read 2026-10-03: Published 5Y-monthly beta 1.294, used AS IS - no normalization, the same policy as Home Depot (0.955 in this tracker). The window covers the 2021-22 remodelling boom and the 2022-23 rate shock, which is genuine housing-cycle exposure, and Masco's higher beta than its biggest customer's is plausible: a manufacturer with ~38% of sales to one retailer, commodity-input exposure and fixed-cost leverage. THIS IS THE SINGLE BIGGEST LEVER IN THE MODEL: each 0.1 of beta is worth roughly $3.10/share (1.194 gives ~$45.18; 1.394 ~$38.94), and a beta of ~0.70 (WACC ~8.0%) is what today's price needs - see what_market_believes. A Blume-style adjustment toward 1.0 (~1.20) would add ~$3; not applied because no other model in the tracker uses one.	1.29	Yahoo Finance 5Y-monthly beta via yfinance, read 2026-10-03: Published 5Y-monthly beta 1.294, used AS IS - no normalization, the same policy as Home Depot (0.955 in this tracker). The window covers the 2021-22 remodelling boom and the 2022-23 rate shock, which is genuine housing-cycle exposure, and Masco's higher beta than its biggest customer's is plausible: a manufacturer with ~38% of sales to one retailer, commodity-input exposure and fixed-cost leverage. THIS IS THE SINGLE BIGGEST LEVER IN THE MODEL: each 0.1 of beta is worth roughly $3.10/share (1.194 gives ~$45.18; 1.394 ~$38.94), and a beta of ~0.70 (WACC ~8.0%) is what today's price needs - see what_market_believes. A Blume-style adjustment toward 1.0 (~1.20) would add ~$3; not applied because no other model in the tracker uses one.
Terminal growthESTIMATEAssumption — house default: House default 2.5% (roughly long-run nominal GDP), kept for comparability with every other company in this tracker. Neither generous nor stingy for Masco: sales compounded ~2.0% a year FY2019-FY2025 through a boom and a bust, while management targets 3-4% through 2028. 3.0% adds ~$3.10/share; 2.0% takes ~$2.70 off. Must remain < WACC of 10.36%.	2.5%	ESTIMATEAssumption — house default: House default 2.5% (roughly long-run nominal GDP), kept for comparability with every other company in this tracker. Neither generous nor stingy for Masco: sales compounded ~2.0% a year FY2019-FY2025 through a boom and a bust, while management targets 3-4% through 2028. 3.0% adds ~$3.10/share; 2.0% takes ~$2.70 off. Must remain < WACC of 10.36%.
Diluted sharesMasco Q2 2026 10-Q (accession 0000062996-26-000027) Note I + 8-K Ex-99.1 (2026-07-29): Q2 2026 weighted-average diluted shares 199M (basic 199M; dilutive awards round to zero); H1 201M; FY2025 210M. Reported in whole millions only. THE COUNT IS FALLING FAST: 7.8M shares were repurchased and retired in H1 2026 for ~$596M, including a $300M accelerated repurchase completed 2026-07-27 that delivered a further ~0.8M shares; 197.19M were outstanding at 2026-06-30, and management plans ~$1.0B of buybacks or acquisitions in 2026 and guides a 200M average diluted count. Using the weighted count is the house rule and is mildly conservative here: the June-quarter weighted figure still includes shares that the 2026-06-30 cash balance has already paid to retire. Using ~196.4M (outstanding after the ASR settlement) would add ~$0.55/share.	199M	Masco Q2 2026 10-Q (accession 0000062996-26-000027) Note I + 8-K Ex-99.1 (2026-07-29): Q2 2026 weighted-average diluted shares 199M (basic 199M; dilutive awards round to zero); H1 201M; FY2025 210M. Reported in whole millions only. THE COUNT IS FALLING FAST: 7.8M shares were repurchased and retired in H1 2026 for ~$596M, including a $300M accelerated repurchase completed 2026-07-27 that delivered a further ~0.8M shares; 197.19M were outstanding at 2026-06-30, and management plans ~$1.0B of buybacks or acquisitions in 2026 and guides a 200M average diluted count. Using the weighted count is the house rule and is mildly conservative here: the June-quarter weighted figure still includes shares that the 2026-06-30 cash balance has already paid to retire. Using ~196.4M (outstanding after the ASR settlement) would add ~$0.55/share.
Market priceBackup price feed · as of 2026-10-19 12:59 UTC	$72.87	Backup price feed · as of 2026-10-19 12:59 UTC

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What does Masco Corporation do?

What does it do?

Masco Corporation manufactures and sells home improvement and building products across two main segments: Plumbing Products (faucets, bathtubs, spas, water filtration systems, and PEX tubing under brands like Delta, Brizo, and Hansgrohe) and Decorative Architectural Products (paints, coatings, hardware, and shower doors). The company operates in North America, Europe, and internationally with 18,000 employees.

How does it make money?

Masco generates revenue by selling plumbing and decorative products to home centers, online retailers, wholesalers, distributors, plumbers, contractors, remodelers, and consumers. In the most recent period, the company reported total revenue of $7.62 billion with a gross margin of 37.2% and an operating margin of 23.6%.

Is it financially healthy?

Masco shows financial health with a net profit margin of 11.6% and a current ratio of 1.87, indicating it has $1.87 in current assets for every $1 of current liabilities. The company is profitable and maintains adequate short-term liquidity to meet obligations.

Who at MAS filed insider trades?

Recent insider filings for Masco Corporation
Date	Insider	Relationship	What happened	Value	Filing
8 May 2026	Stevens Charles K. III	Director	Grant / award	—	Form 4 for Stevens Charles K. III (opens sec.gov in a new tab)
8 May 2026	Sandeep Reddy	Director	Grant / award	—	Form 4 for Sandeep Reddy (opens sec.gov in a new tab)
8 May 2026	PLANT JOHN C	Director	Grant / award	—	Form 4 for PLANT JOHN C (opens sec.gov in a new tab)
8 May 2026	PAYNE LISA A	Director	Grant / award	—	Form 4 for PAYNE LISA A (opens sec.gov in a new tab)
8 May 2026	O'HERLIHY CHRISTOPHER A	Director	Grant / award	—	Form 4 for O'HERLIHY CHRISTOPHER A (opens sec.gov in a new tab)
8 May 2026	Ffolkes Marie A	Director	Grant / award	—	Form 4 for Ffolkes Marie A (opens sec.gov in a new tab)

A disclosure, not a signal to trade. Source: SEC EDGAR (Form 4). Older filings and the 90-day buying-and-selling read are part of Pro. See plans

Common questions

What is MAS's intrinsic value?
TickerWorth's valuation lenses put Masco Corporation (MAS) between $41.90 and $132.91 per share, versus a market price of $72.87. They disagree too widely for us to state a single fair value, so we publish the range.
Is MAS overvalued or undervalued?
At $72.87 the price sits inside a range too wide to call either way. We don't call MAS overvalued or undervalued from a range this wide. This is an educational estimate, not advice.
What discount rate is used for MAS?
A WACC of 10.4% and a terminal growth rate of 2.5%.
Is Masco stock undervalued?
TickerWorth's fair-value range for Masco Corporation (MAS) is $41.90 – $132.91 against a market price of $72.87. Too wide to call. We publish a range here, not one number, so we do not call it over- or undervalued. This is a model estimate, not investment advice.
Masco (MAS) DCF valuation and fair value
Our fair-value range for Masco Corporation (MAS) is $41.90 – $132.91, built on a 10.4% discount rate (WACC) and 2.5% terminal growth. It blends our discounted-cash-flow model with other valuation lenses. Every assumption is listed on this page with its source.
What growth is priced into Masco stock?
Today's price implies revenue growth of 12.9% a year for 5 years; our model assumes 2.6% a year on average over the same horizon. This is a reverse DCF: it holds our cash-flow model's other inputs and solves for the revenue growth that makes the model equal today's price of $72.87. A model estimate, not investment advice.
Masco (MAS) insider trading
The most recent insider filing (SEC Form 4) for Masco Corporation (MAS): Stevens Charles K. III, Director, grant / award on 2026-05-08. The latest filings are listed on this page. A disclosure, not a signal to trade.