YUM · Intrinsic value
Is Yum! Brands, Inc. (YUM) overvalued or undervalued?
Yum! Brands, Inc. (YUM) trades at the delayed market price of $150.51 a share. That price already implies revenue growth of 2.3% a year for 5 years. TickerWorth's fair value is $146.76 a share (priced within our range of $122.29 – $165.79). We do not call it over- or undervalued from inside our range.
Model by Miraaj Patel · generated from SEC filings and market data · Updated Oct 19, 2026 · How these pages are made
Is YUM fairly valued?
- Fair value
- $146.76
- Market price
- $150.51
- Downside to fair value
- 2.5%
- Verdict
- Priced within our range of $122.29 – $165.79
Reverse DCF: Today's price implies revenue growth of 2.3% a year for 5 years; our model assumes 6.4% a year on average over the same horizon.
What is YUM's TickerWorth Score?
Middle of the pack — real strengths and real weaknesses
Compared with Consumer Cyclical companies in US
Its strongest point: a profitable, high-quality business. Its weakest: balance sheet looks stretched.
- Value · 30 of 100
Cheaper than 30% of Consumer Cyclical companies in US
- Price vs worth · 48 of 100
- Quality · 83 of 100
More profitable than 83% of Consumer Cyclical companies in US
- Financial health · 15 of 100
Financially stronger than 15% of Consumer Cyclical companies in US
- Growth · 56 of 100
Growing faster than 56% of Consumer Cyclical companies in US
- Momentum · 60 of 100
Outperformed 60% of Consumer Cyclical companies in US over the past year
Confidence: High confidence · Scored
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YUM DCF valuation, input by input
TickerWorth's fair value for Yum! Brands, Inc. (YUM) is $146.76 a share, against the delayed market price of $150.51 (priced within our range of $122.29 – $165.79). We do not call it over- or undervalued from inside our range.
Read the full reasoning
It is a model estimate, and every input behind it is sourced below. This is an educational model, not a price target or a recommendation.
One of the lenses behind that blended figure is a discounted-cash-flow model, which on its own values YUM at about $165.79 per share. The rest of this page walks through that DCF — its assumptions, reverse-DCF and discount-rate sensitivity — because it is the auditable anchor of the blend.
The valuation discounts Yum! Brands, Inc.'s projected free cash flows at a weighted-average cost of capital (WACC) of 7.3%, with a long-run terminal growth rate of 2.5%. About 80% of the enterprise value comes from the terminal value — the portion beyond the explicit forecast window — which is typical for a stable, cash-generative business and a reminder that small changes in the discount rate or terminal growth assumption swing the intrinsic value meaningfully.
Running the DCF in reverse — solving for the growth the current price already assumes — the market is implying roughly 2.3% annual revenue growth for YUM. Our base case instead compounds to about 6.4% a year over the same forecast, so the market is pricing in slower growth than our base case. The reverse-DCF is a quick sanity check: it reframes 'is this stock cheap?' as 'do I believe the growth the price requires?' rather than arguing over a single point estimate of fair value.
Sensitivity matters more than any single number. Across a reasonable band of discount-rate assumptions, YUM's modeled DCF value ranges from about $108.59 to $346.12 per share. If that range still sits below today's price, the market is optimistic relative to the model across the whole band; if it brackets the price, the stock is roughly fairly valued on our assumptions. Use the interactive slider to see exactly where your own cost-of-capital view lands.
How to read this page: the DCF fair value is what Yum! Brands, Inc. would be worth if its cash flows grow as modeled and are discounted at the stated WACC. The assumptions table shows every input and its source; the reverse-DCF shows what the market believes; the sensitivity band shows how fragile the answer is.
None of this is investment advice — it is a transparent, auditable framework for forming your own view of YUM's intrinsic value. Figures update as new filings and prices come in.
Every input behind YUM's DCF
| Input | Value |
|---|---|
| Base-year revenueYUM! BRANDS, INC. FY2025 10-K (accession 0001041061-26-000084): us-gaap:Revenues, FY2025 full year. | $8,214,000,000 |
| Base EBIT marginYUM! BRANDS, INC. FY2025 10-K (accession 0001041061-26-000084): us-gaap:OperatingIncomeLoss 2,574,000,000 / revenue 8,214,000,000 = 31.34%, FY2025. | 31.3% |
| Forecast revenue growthESTIMATEAssumption — TickerWorth's 5-year explicit forecast | 9% → 8% → 6% → 5% → 4% |
| Risk-free rateLive feed — US 10-year Treasury yield (^TNX) | 5.3% |
| BetaLive feed — yfinance, 5-year monthly beta vs the S&P 500 (clamped to 0.4–2.5) | 0.55 |
| Terminal growthESTIMATEAssumption — TickerWorth house default 2.5%, held below WACC | 2.5% |
| Diluted sharesYUM! BRANDS, INC. FY2025 10-K (accession 0001041061-26-000084): WeightedAverageNumberOfDilutedSharesOutstanding = 281,000,000 shares, FY2025. | 281M |
| Market priceDelayed quote · as of 2026-10-19 14:01 UTC | $150.51 |
Change YUM's assumptions
The discount-rate dial and the editable model
ProChange growth, margin and WACC yourself — Pro (7-day free trial, card required).
What does Yum! Brands, Inc. do?
What does it do?
Yum! Brands, Inc., together with its subsidiaries, develops, operates, and franchises traditional and non-traditional quick service restaurants in the United States, China, and internationally. It operates in the Restaurants industry (Consumer Cyclical sector), headquartered in United States. The company employs roughly 49,000 people.
How does it make money?
The business turns $8.7B in annual revenue into profit. Out of every $100 of sales, about $33 is left as operating profit (operating margin of 32.8%), after a 45% gross margin on the products/services it sells. After all costs, taxes and interest, 25.4% of revenue becomes bottom-line net profit.
Is it financially healthy?
Financially it looks stretched: may struggle to cover its short-term bills (0.6× current ratio), and is currently profitable.
Who at YUM filed insider trades?
| Date | Insider | Relationship | What happened | Value | Filing |
|---|---|---|---|---|---|
| Turner Christopher Lee | Director, Chief Executive Officer | Open-market sale | $39,931.35 | Form 4 for Turner Christopher Lee (opens sec.gov in a new tab) | |
| Mezvinsky Scott | KFC Division CEO | Option exercise | $32,776.00 | Form 4 for Mezvinsky Scott (opens sec.gov in a new tab) | |
| Mezvinsky Scott | KFC Division CEO | Disposition to issuer | $32,879.63 | Form 4 for Mezvinsky Scott (opens sec.gov in a new tab) | |
| Mezvinsky Scott | KFC Division CEO | Open-market sale | $32,990.49 | Form 4 for Mezvinsky Scott (opens sec.gov in a new tab) | |
| Mezvinsky Scott | KFC Division CEO | Option exercise | $32,776.00 | Form 4 for Mezvinsky Scott (opens sec.gov in a new tab) | |
| Mezvinsky Scott | KFC Division CEO | Disposition to issuer | $32,808.34 | Form 4 for Mezvinsky Scott (opens sec.gov in a new tab) |
A disclosure, not a signal to trade. Source: SEC EDGAR (Form 4). Older filings and the 90-day buying-and-selling read are part of Pro. See plans
Common questions
What is YUM's intrinsic value?
TickerWorth's blended fair value for Yum! Brands, Inc. (YUM) is $146.76 per share, versus a market price of $150.51 (priced within our range of $122.29 – $165.79).
Is YUM overvalued or undervalued?
Priced within our range of $122.29 – $165.79 at $150.51. We don't call YUM overvalued or undervalued from a range. This is an educational estimate, not advice.
What discount rate is used for YUM?
A WACC of 7.3% and a terminal growth rate of 2.5%.
Is Yum! Brands stock undervalued?
TickerWorth's fair value for Yum! Brands, Inc. (YUM) is $146.76 against a market price of $150.51. Our read: Priced within our range of $122.29 – $165.79. This is a model estimate, not investment advice.
Yum! Brands (YUM) DCF valuation and fair value
Our fair value for Yum! Brands, Inc. (YUM) is $146.76, built on a 7.3% discount rate (WACC) and 2.5% terminal growth. It blends our discounted-cash-flow model with other valuation lenses. Every assumption is listed on this page with its source.
What growth is priced into Yum! Brands stock?
Today's price implies revenue growth of 2.3% a year for 5 years; our model assumes 6.4% a year on average over the same horizon. This is a reverse DCF: it holds our cash-flow model's other inputs and solves for the revenue growth that makes the model equal today's price of $150.51. A model estimate, not investment advice.
Yum! Brands (YUM) insider trading
The most recent insider filing (SEC Form 4) for Yum! Brands, Inc. (YUM): Turner Christopher Lee, Director, Chief Executive Officer, open-market sale on 2026-10-07. The latest filings are listed on this page. A disclosure, not a signal to trade.
How does YUM compare with its peers?
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Not investment advice. TickerWorth Score is a model output.
Educational tool. Every output reflects the assumptions shown — not a prediction and not investment advice. TickerWorth is not a licensed investment adviser, and these figures are estimates from public filings and market data that can be wrong.