H · Intrinsic value
Is Hyatt Hotels Corporation (H) overvalued or undervalued?
As of Oct 19, 2026, TickerWorth's valuation lenses put Hyatt Hotels Corporation (H) at $37.50 – $176.96, too broad a range to say where the delayed market price of $169.13 sits in it, so we do not call it over- or undervalued. It is a model estimate, and every input behind it is sourced below.
Model by Miraaj Patel · generated from market data · Updated Oct 19, 2026 · How these pages are made
What is H worth?
- Fair-value range
- $37.50 – $176.96
- Market price
- $169.13
- Gap to fair value
- —
- Verdict
- Too wide to call
Reverse DCF, on our cash-flow model rather than the range above: Today's price implies revenue growth of more than 25%/yr. Above about 25% a year the reverse-DCF stops being informative. It solves for revenue growth alone — holding margins, capital intensity and the forecast horizon fixed — so a price well above our cash-flow model's value has nowhere to go but growth, and the solver returns a rate the model can't reconcile. Read it as "the price implies growth we can't justify", not as a forecast.
What is H's TickerWorth Score?
Scores lower than almost every company we compare it with
Compared with Consumer Cyclical companies in US
Its strongest point: recent price trend has been strong. Its weakest: looks expensive on the numbers.
- Value · 18 of 100
Cheaper than 18% of Consumer Cyclical companies in US
- Price vs worth · 34 of 100
- Quality · 42 of 100
More profitable than 42% of Consumer Cyclical companies in US
- Financial health · 27 of 100
Financially stronger than 27% of Consumer Cyclical companies in US
- Growth · 52 of 100
Growing faster than 52% of Consumer Cyclical companies in US
- Momentum · 65 of 100
Outperformed 65% of Consumer Cyclical companies in US over the past year
Confidence: Medium confidence · Scored
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Why H gets a range, not one number
At a recent price of $169.13, Hyatt Hotels Corporation (H) sits inside a range too wide to call either way: our valuation lenses put the business somewhere between $37.50 and $176.96 per share. They disagree too widely for us to state a single fair value. We publish the range rather than a midpoint because a number that precise would claim more than the methods can support. This is an educational model, not a price target or a recommendation.
Read the full reasoning
The valuation discounts Hyatt Hotels Corporation's projected free cash flows at a weighted-average cost of capital (WACC) of 10.5%, with a long-run terminal growth rate of 2.5%. About 68% of the enterprise value comes from the terminal value — the portion beyond the explicit forecast window — which is typical for a stable, cash-generative business and a reminder that small changes in the discount rate or terminal growth assumption swing the intrinsic value meaningfully.
Running the DCF in reverse — solving for the growth the current price already assumes — H would need sustained revenue growth of more than 25%/yr to justify today's price, against about -1.4% a year compounded in our base case. We don't quote a precise figure here, because past about 25% a year the reverse-DCF stops being informative: it solves for revenue growth alone, holding margins, capital intensity and the forecast horizon fixed, so a price well above our fair value has nowhere to go but growth. The honest reading is that the price implies growth this model can't reconcile — not that we forecast it.
Sensitivity matters more than any single number. Across a reasonable band of discount-rate assumptions, H's modeled DCF value ranges from about $-1.43 to $29.85 per share. If that range still sits below today's price, the market is optimistic relative to the model across the whole band; if it brackets the price, the stock is roughly fairly valued on our assumptions. Use the interactive slider to see exactly where your own cost-of-capital view lands.
How to read this page: the DCF fair value is what Hyatt Hotels Corporation would be worth if its cash flows grow as modeled and are discounted at the stated WACC. The assumptions table shows every input and its source; the reverse-DCF shows what the market believes; the sensitivity band shows how fragile the answer is. None of this is investment advice — it is a transparent, auditable framework for forming your own view of H's intrinsic value. Figures update as new filings and prices come in.
Every input behind H's DCF
| Input | Value |
|---|---|
| Base-year revenueLive feed — totalRevenue (TTM) | $3,386,000,000 |
| Base EBIT marginComputed — trailing operatingMargins, held roughly flat | 16.8% |
| Forecast revenue growthESTIMATEAssumption — TickerWorth's 5-year explicit forecast | -7% → -4% → -1% → 1% → 4% |
| Risk-free rateLive feed — US 10-year Treasury yield (^TNX) | 5.3% |
| BetaLive feed — yfinance, 5-year monthly beta vs the S&P 500 (clamped to 0.4–2.5) | 1.40 |
| Terminal growthESTIMATEAssumption — TickerWorth house default 2.5%, held below WACC | 2.5% |
| Diluted sharesLive feed — sharesOutstanding | 94M |
| Market priceLast known price · as of 2026-10-19 17:43 UTC | $169.13 |
Change H's assumptions
The discount-rate dial and the editable model
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What does Hyatt Hotels Corporation do?
What does it do?
Hyatt Hotels Corporation operates as a hospitality company in the United States and internationally. It operates through Management and Franchising, Owned and Leased, and Distribution segments. It operates in the Lodging industry (Consumer Cyclical sector), headquartered in United States. The company employs roughly 50,000 people.
How does it make money?
The business turns $7.1B in annual revenue into profit. Out of every $100 of sales, about $17 is left as operating profit (operating margin of 16.7%), after a 43% gross margin on the products/services it sells. After all costs, taxes and interest, 2.3% of revenue becomes bottom-line net profit.
Is it financially healthy?
Financially it looks stretched: carries moderate debt (1.2× equity), may struggle to cover its short-term bills (0.6× current ratio), and is currently profitable.
Who at H filed insider trades?
| Date | Insider | Relationship | What happened | Value | Filing |
|---|---|---|---|---|---|
| O'NEILL HEIDI | Director | Grant / award | — | Form 4 for O'NEILL HEIDI (opens sec.gov in a new tab) | |
| Travis Tracey Thomas | Director | Grant / award | — | Form 4 for Travis Tracey Thomas (opens sec.gov in a new tab) | |
| Lalvani Amar | See Remarks | Option exercise | $575,486.89 | Form 4 for Lalvani Amar (opens sec.gov in a new tab) | |
| Lalvani Amar | See Remarks | Disposition to issuer | $575,601.80 | Form 4 for Lalvani Amar (opens sec.gov in a new tab) | |
| Lalvani Amar | See Remarks | Open-market sale | $222,413.84 | Form 4 for Lalvani Amar (opens sec.gov in a new tab) | |
| KRONICK SUSAN D | Director | Open-market sale | $305,796.00 | Form 4 for KRONICK SUSAN D (opens sec.gov in a new tab) |
A disclosure, not a signal to trade. Source: SEC EDGAR (Form 4). Older filings and the 90-day buying-and-selling read are part of Pro. See plans
Common questions
What is H's intrinsic value?
TickerWorth's valuation lenses put Hyatt Hotels Corporation (H) between $37.50 and $176.96 per share, versus a market price of $169.13. They disagree too widely for us to state a single fair value, so we publish the range.
Is H overvalued or undervalued?
At $169.13 the price sits inside a range too wide to call either way. We don't call H overvalued or undervalued from a range this wide. This is an educational estimate, not advice.
What discount rate is used for H?
A WACC of 10.5% and a terminal growth rate of 2.5%.
Is Hyatt Hotels stock undervalued?
TickerWorth's fair-value range for Hyatt Hotels Corporation (H) is $37.50 – $176.96 against a market price of $169.13. Too wide to call. We publish a range here, not one number, so we do not call it over- or undervalued. This is a model estimate, not investment advice.
Hyatt Hotels (H) DCF valuation and fair value
Our fair-value range for Hyatt Hotels Corporation (H) is $37.50 – $176.96, built on a 10.5% discount rate (WACC) and 2.5% terminal growth. It blends our discounted-cash-flow model with other valuation lenses. Every assumption is listed on this page with its source.
What growth is priced into Hyatt Hotels stock?
Today's price implies revenue growth of more than 25%/yr. Above about 25% a year the reverse-DCF stops being informative. It solves for revenue growth alone — holding margins, capital intensity and the forecast horizon fixed — so a price well above our cash-flow model's value has nowhere to go but growth, and the solver returns a rate the model can't reconcile. Read it as "the price implies growth we can't justify", not as a forecast. This is a reverse DCF: it holds our cash-flow model's other inputs and solves for the revenue growth that makes the model equal today's price of $169.13. A model estimate, not investment advice.
Hyatt Hotels (H) insider trading
The most recent insider filing (SEC Form 4) for Hyatt Hotels Corporation (H): O'NEILL HEIDI, Director, grant / award on 2026-09-15. The latest filings are listed on this page. A disclosure, not a signal to trade.
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Other ways into the coverage
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Educational tool. Every output reflects the assumptions shown — not a prediction and not investment advice. TickerWorth is not a licensed investment adviser, and these figures are estimates from public filings and market data that can be wrong.